Daraz Company & Revenue
Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Daraz Revenue & Turnover
Daraz Annual Revenue & Growth by Year
Daraz's annual sales on its online store daraz.pk amounted to US$326m in 2024. This represents a change of <0% from the previous year. Daraz's largest online store is expected to see a growth rate of 0-5% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Daraz Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Daraz, revenues in July of 2025 were US$30m on its domain daraz.pk. This marks a change in monthly revenues of 5-10% from June.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Daraz Sales by Country & Market Shares
Daraz's main market is Pakistan, where its main online store, daraz.pk, generated 100% of revenues in 2024. Daraz engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Daraz Revenue Split by Product Categories
Daraz sales by product category provide a deeper look into its income structure. Daraz's most significant category is Fashion, which accounts for 30% of total sales in 2024 at its largest online store, daraz.pk. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Fashion (30%)
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Daraz Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
Daraz's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Daraz either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Daraz's' 1P sales contributed 0% to total GMV, while the 3P GMV accounted for 100%.
3P Share
3P Share Forecast
20251P/3P Revenue/Sales Split
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Daraz Financial Analysis: Earnings, Net Worth, Profits
Regularly updated figures from Daraz's latest annual report provide us with the company's financial figures that are indicative of its business performance and outlook. In 2024, Daraz's gross profit was US$51,009m, while its operating profit was US$18,056m.
Gross Profit
Operating Profit
Net Income
2024Earnings per Share
2024Total Assets
2024Total Equity
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Daraz Number of Employees
Daraz had a headcount of 124,320 in 2024. Meanwhile approximately US$1m was generated per employee in 2024
Revenue per Employee (in Million US$)
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Daraz Top Stores
Daraz's flagship domain daraz.pk generated revenues of US$326m in 2024. Forecasts expect a revenue change of 0-5% in the coming year.
Top Online Stores by Net Sales (in Million US$)
daraz.pkIdentify Top Stores with Full Revenue Breakdown
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | daraz.pk Alibaba Group Holding, Ltd. | 326 |
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Daraz Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Daraz's largest online store daraz.pk reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.0-2.5% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Daraz Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Daraz, the payment providers Cash on delivery (Cash on delivery), VISA (Cards) and Mastercard (Cards) are available at its largest online store, daraz.pk. Shipping providers, on the other hand, vary significantly depending on the market. Overall, daraz.pk offers TCS, Leopards and Call Courier.
Payment Provider
Shipping Provider
Shop Software
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