Dell Conversion Rate & Transaction KPIs

Dell converts visits at a 1.5% conversion rate in 2025, generating 6,421,882 orders from 3,294,639 buyers at a 1.9 purchase frequency.

Conversion Rate

2025
1.5%

Number of Orders

2025
6,421,882

Number of Buyers

2025
3,294,639

Purchase Frequency

2025
1.9

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Dell Average Order Value

  • Dell's gross average order value (AOV) is US$679.85 in 2025.
  • Discounts of US$91.28 and returns of US$58.58 took Dell's net AOV to US$530.0 in 2025.
  • After US$54.22 VAT, Dell's final AOV was US$584.22 in 2025.

Average Order Value Calculation in 2025

US$679.85
US$91.28
US$58.58
US$530.0
US$54.22
US$584.22

Net AOV (before deductions)

Discounts

Returns

Net AOV (after deductions)

VAT

Gross AOV (after deductions)

Dell Monthly Number of Orders

  • Dell recorded 355,319 orders in 10/26.
  • Across 2025, Dell recorded 6,421,882 orders in total.

Number of Orders

10/26
355,319

Monthly Number of Orders (in Thousands)

11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
09/26
355
10/26

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Dell Monthly Number of Buyers

  • Dell had 264,404 buyers in 10/26.
  • Across 2025, 3,294,639 buyers shopped at Dell.

Number of Buyers

10/26
264,404

Monthly Number of Buyers (in Thousands)

11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
09/26
264
10/26

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Dell Monthly Purchase Frequency

  • Dell shoppers ordered about 1.3 times in 10/26.
  • Across 2025, each Dell buyer placed 1.9 orders in total.

Purchase Frequency

10/26
1.3

Monthly Purchase Frequency

11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
09/26
1.3
10/26

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Dell Monthly Gross AOV After Deductions

  • Dell's monthly gross AOV was US$622.92 in 10/26.
  • For 2025, Dell's gross AOV before deductions was US$679.85.

Gross AOV

10/26
US$622.92

Monthly Gross AOV After Deductions (in US$)

11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
09/26
US$622.92
10/26

Track Monthly Momentum

Track Dell's full monthly history to spot momentum and seasonality.

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See Every KPI Over Time in Profiles

Full history for conversion, AOV and order economics.

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