Dell Sales by Country
Retailer View
Online revenue generated as a retailer via own D2C channels
The United States is Dell's biggest market in 2025 at US$1,596m and a 43% share, ahead of the next largest markets.
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Dell Revenue Share by Country
- United States is Dell's largest market at US$1,596m, a 43% share, in 2025.
- Japan is Dell's second-largest market at US$458m, a 12% share, in 2025.
- Brazil is Dell's third-largest market at US$280m, a 7% share, in 2025.
- United Kingdom is Dell's fourth-largest market at US$253m, a 7% share, in 2025.
- Canada is Dell's fifth-largest market at US$193m, a 5% share, in 2025.
Market Share by Country in 2025
| # | Country | GMV Share 2025 | Share | GMV 2025 |
|---|---|---|---|---|
| 1 | 43% | US$1,596m | ||
| 2 | 12% | US$458m | ||
| 3 | 7% | US$280m | ||
| 4 | 7% | US$253m | ||
| 5 | 5% | US$193m |
Brand View
Total revenue across all revenue streams
The United States is Dell's biggest market in 2025 at US$2,074m and a 44% share, ahead of the next largest markets.
Dell Revenue Share by Country
- United States is Dell's largest market at US$2,074m, a 44% share, in 2025.
- Greater China is Dell's second-largest market at US$330m, a 7% share, in 2025.
- United Kingdom is Dell's third-largest market at US$236m, a 5% share, in 2025.
- Germany is Dell's fourth-largest market at US$189m, a 4% share, in 2025.
- Canada is Dell's fifth-largest market at US$189m, a 4% share, in 2025.
Market Share by Country in 2025
| # | Country | GMV Share 2025 | Share | GMV 2025 |
|---|---|---|---|---|
| 1 | 44% | US$2,074m | ||
| 2 | 7% | US$330m | ||
| 3 | 5% | US$236m | ||
| 4 | 4% | US$189m | ||
| 5 | 4% | US$189m |
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