Dell — Top Retailers
In 2025, dell.com was the single largest store selling Dell online, generating US$2,940m at a 62.4% share of the brand's online brand revenue, ahead of amazon.com and tmall.com in second and third place. The ranking mixes Dell's own D2C stores with major third-party wholesale marketplaces, showing exactly where the brand's online sales take place.
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Top Stores Selling Dell
- dell.com generated US$2,940m in brand revenue online, a 62.4% share, in 2025.
- amazon.com generated US$317m in brand revenue online, a 6.7% share, in 2025.
- tmall.com generated US$137m in brand revenue online, a 2.9% share, in 2025.
| # | Store | Channel Type | Brand Revenue Online (2025) Share |
|---|---|---|---|
| 1. | D2C | US$2,940m62.4% | |
| 2. | Wholesale | US$317m6.7% | |
| 3. | D2C & Wholesale (Hybrid) | US$137m2.9% | |
| 4. | D2C & Wholesale (Hybrid) | US$101m2.1% | |
| 5. | Wholesale | US$96m2.0% |
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