Diptyque Paris Company & Revenue
Main Country Selling to
United StatesMain Category
Care ProductsRevenue (GMV)
2025Global Rank
2025Growth
2025 / 2024
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Diptyque Paris Revenue & Forecast
Diptyque Paris Revenue, Sales & Forecast
- Diptyque Paris's e-commerce revenue reached US$60m in 2025.
- Diptyque Paris's annual sales changed +6% year over year in 2025.
- In 2024, Diptyque Paris's e-commerce revenue was US$57m.
Annual Revenue (GMV)
2025Forecast
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Explore ProfilesE-Commerce Revenue (GMV in Million US$)
Forecast
2026Get Diptyque Paris's full revenue forecast in Profiles to size future demand and plan ahead.
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Discover Analyze & CompareDiptyque Paris Monthly Sales & Revenue Development
- Diptyque Paris's monthly e-commerce sales reached US$6m in 10/26.
- Diptyque Paris's monthly sales changed +12% versus the previous month in 10/26.
- Across 2025, Diptyque Paris's e-commerce revenue totaled US$60m.
Revenue Current Month (GMV)
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Discover Analyze & CompareE-Commerce Revenue (GMV in Million US$)
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Discover Analyze & CompareDiptyque Paris Top Stores by Revenue
- diptyqueparis.com is Diptyque Paris's largest store at US$60m in United States, a +6% change versus 2024.
| # | Store | Main Market | GMV 2025 | Growth 24/25 |
|---|---|---|---|---|
| 1. |  diptyqueparis.com | US$60m | +6% |
Diptyque Paris has only one top store, so there are no other stores to compare it with in this table.
Diptyque Paris Sales by Country
The United States is Diptyque Paris's biggest market in 2025 at US$26m and a 43% share, ahead of the next largest markets.
Diptyque Paris Revenue Share by Country
- United States is Diptyque Paris's largest market at US$26m, a 43% share, in 2025.
- Japan is Diptyque Paris's second-largest market at US$10m, a 16% share, in 2025.
- United Kingdom is Diptyque Paris's third-largest market at US$9m, a 14% share, in 2025.
- France is Diptyque Paris's fourth-largest market at US$5m, a 9% share, in 2025.
- Canada is Diptyque Paris's fifth-largest market at US$3m, a 5% share, in 2025.
Market Share by Country in 2025
| # | Country | GMV Share 2025 | Share | GMV 2025 |
|---|---|---|---|---|
| 1 | 43% | US$26m | ||
| 2 | 16% | US$10m | ||
| 3 | 14% | US$9m | ||
| 4 | 9% | US$5m | ||
| 5 | 5% | US$3m |
Diptyque Paris Competitors
Diptyque Paris's biggest store diptyqueparis.com, at US$60m GMV, is most similar to prose.com at a 96.3 Match Score, ahead of hudabeauty.com at 95.9 and rhodeskin.com at 95.7.
Diptyque Paris Competitor Landscape
- prose.com is the store most similar to Diptyque Paris's biggest store at a 96.3 Match Score, with US$0.2bn GMV.
- hudabeauty.com ranks next as a similar store at a 95.9 Match Score and US$0.1bn GMV.
- rhodeskin.com follows at a 95.7 Match Score and US$0.1bn GMV.
Diptyque Paris's Biggest Store vs 5 Closest Stores
Total GMV 2025 (in US$ billion)
How We Define Competitors
The competitors here are generated with the Competitor Finder, which scores each store against its competitors on a Match Score. With the Competitor Finder you set your own Match Score from a range of similarity dimensions and refine it with filters, so this view is one example configuration and may not match how you define competition.
Discover Competitor Finder for More DetailsTop Diptyque Paris Competitors & Similar Stores
- prose.com tops the stores most similar to Diptyque Paris's biggest store at a 96.3 Match Score and a US$110 AOV.
- hudabeauty.com is a close alternative at a 95.9 Match Score and a US$101 AOV.
- rhodeskin.com follows at a 95.7 Match Score and a US$108 AOV.
Compare Now
Tick stores, then compare them side by side.
| Compare | # | Store | Match Score | GMV 2025 | Purchase Freq. 2025 | AOV 2025 |
|---|---|---|---|---|---|---|
| diptyqueparis.com | US$60.1m | 2.4 | US$107 | |||
| 1. | prose.com | 96% | US$190.7m | 2.5 | US$110 | |
| 2. | 96% | US$66.9m | 2.5 | US$101 | ||
| 3. | 96% | US$79.7m | 2.4 | US$108 | ||
| 4. | 96% | US$45.6m | 2.6 | US$115 | ||
| 5. | 96% | US$606.0m | 2.6 | US$97 |
Diptyque Paris Conversion Rate & Transaction KPIs
Diptyque Paris converts visits at a 3.5% conversion rate in 2025, generating 562,801 orders from 236,419 buyers at a 2.4 purchase frequency.
Conversion Rate
2025Number of Orders
2025Number of Buyers
2025Purchase Frequency
2025Diptyque Paris Average Order Value
- Diptyque Paris's gross average order value (AOV) is US$120.03 in 2025.
- Discounts of US$15.85 and returns of US$7.45 took Diptyque Paris's net AOV to US$96.73 in 2025.
- After US$10.07 VAT, Diptyque Paris's final AOV was US$106.8 in 2025.
Average Order Value Calculation in 2025
Net AOV (before deductions)
Discounts
Returns
Net AOV (after deductions)
VAT
Gross AOV (after deductions)
Diptyque Paris Monthly Number of Orders
- Diptyque Paris recorded 51,926 orders in 10/26.
- Across 2025, Diptyque Paris recorded 562,801 orders in total.
Number of Orders
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Monthly Number of Orders (in Thousands)
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Diptyque Paris Monthly Number of Buyers
- Diptyque Paris had 40,110 buyers in 10/26.
- Across 2025, 236,419 buyers shopped at Diptyque Paris.
Number of Buyers
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Monthly Number of Buyers (in Thousands)
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Diptyque Paris Monthly Purchase Frequency
- Diptyque Paris shoppers ordered about 1.3 times in 10/26.
- Across 2025, each Diptyque Paris buyer placed 2.4 orders in total.
Purchase Frequency
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Monthly Purchase Frequency
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Diptyque Paris Monthly Gross AOV After Deductions
- Diptyque Paris's monthly gross AOV was US$111.08 in 10/26.
- For 2025, Diptyque Paris's gross AOV before deductions was US$120.03.
Gross AOV
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Monthly Gross AOV After Deductions (in US$)
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Diptyque Paris Marketplace 1P vs 3P Split
Diptyque Paris generated US$60m in total Gross Merchandise Volume (GMV) in 2025, of which 0% comes from third-party sellers and the rest is first-party net sales plus VAT. All in one standardized GMV, so 1P, 3P and hybrid models compare like for like.
Diptyque Paris GMV Composition Over Time
- Diptyque Paris's total GMV reached US$60m in 2025.
- Diptyque Paris's 1P net sales were US$54m, plus US$6m VAT on 1P, in 2025.
E-Commerce Revenue Split by 1P & 3P (GMV in Million US$)
Making 1P, 3P and Hybrid Comparable
Different business models are measured differently. First party retailers are assessed on net sales, while third party and hybrid models are measured on Gross Merchandise Volume (GMV), the total value of transactions processed through the retailer. To rank them on one basis, we standardize every retailer onto a single total GMV, whatever its business model.
Diptyque Paris Product Categories
Care Products is Diptyque Paris's biggest product category in 2025 at 89%, ahead of the next-largest categories in the full breakdown of what it sells.
Diptyque Paris Revenue Breakdown by Product Category
- Care Products is Diptyque Paris's largest product category at 89% of 2025 sales.
- Furniture & Homeware is Diptyque Paris's second-largest product category at 11% of 2025 sales.
Revenue Share by Category in 2025
| # | Category | Share 2025 | Further Breakdown | |
|---|---|---|---|---|
| 1 | 89% | |||
| 2 | 11% |
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