Elf Cosmetics Company & Revenue
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Elf Cosmetics Revenue & Turnover
Elf Cosmetics Annual Revenue & Growth by Year
Elf Cosmetics's annual sales on its online store elfcosmetics.com amounted to US$153m in 2024. This represents a change of 10-15% from the previous year. Elf Cosmetics's largest online store is expected to see a growth rate of 5-10% in 2025 compared to 2024, indicating a projected shift in performance.
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eCommerce Revenue (in Million US$)
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Elf Cosmetics Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of ${retailer.displayName}, revenues in April of 2025 were US$12m on its domain elfcosmetics.com. This marks a change in monthly revenues of <0% from March.
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03/25-04/25Monthly eCommerce Revenue (in Million US$)
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Elf Cosmetics Sales by Country & Market Shares
Elf Cosmetics's main market is the United States, where its main online store, elfcosmetics.com, generated 87% of revenues in 2024. Elf Cosmetics engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Elf Cosmetics Revenue Split by Product Categories
Elf Cosmetics sales by product category provide a deeper look into its income structure. Elf Cosmetics's most significant category is Care Products, which accounts for 100% of total sales in 2024 at its largest online store, elfcosmetics.com. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Care Products (100%)
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Elf Cosmetics Top Stores
Elf Cosmetics's flagship domain elfcosmetics.com generated revenues of US$153m in 2024. Forecasts expect a revenue change of 5-10% in the coming year.
Top Online Stores by Net Sales (in Million US$)
elfcosmetics.comIdentify Top Stores with Full Revenue Breakdown
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | elfcosmetics.com e.l.f. Cosmetics, Inc. | 153 |
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Elf Cosmetics Competitor Analysis & Similar Stores
paulaschoice.com is the closest competitor to Elf Cosmetics's largest online store elfcosmetics.com, with a similarity score of 100.0% in 2024. drsquatch.com is another key store with a high similarity score of 100.0%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.
Top Competitors and Similiar Stores
elfcosmetics.com
Mainpaulaschoice.com
100.0%drsquatch.com
100.0%Compare This Retailer With the Right Peers
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Elf Cosmetics Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Elf Cosmetics's largest online store elfcosmetics.com reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.0-2.5% in 2024, offering insight into user behavior.
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Conversion Rate
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Elf Cosmetics Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Elf Cosmetics, the payment providers VISA (Cards), Mastercard (Cards) and American Express (Cards) are available at its largest online store, elfcosmetics.com. Shipping providers, on the other hand, vary significantly depending on the market. Overall, elfcosmetics.com offers USPS (United States Postal Service) and UPS (United Parcel Service).
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