Extra Company & Revenue
Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Extra Revenue & Turnover
Extra Annual Revenue & Growth by Year
Extra's annual sales on its online store extra.com.br amounted to US$694m in 2024. This represents a change of <0% from the previous year. Extra's largest online store is expected to see a growth rate of <0% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Extra Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Extra, revenues in July of 2025 were US$66m on its domain extra.com.br. This marks a change in monthly revenues of 50-55% from June.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Extra Sales by Country & Market Shares
Extra's main market is Brazil, where its main online store, extra.com.br, generated 98% of revenues in 2024. Extra engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Extra Revenue Split by Product Categories
Extra sales by product category provide a deeper look into its income structure. Extra's most significant category is Electronics, which accounts for 52% of total sales in 2024 at its largest online store, extra.com.br. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Electronics (52%)
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Extra Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
Extra's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Extra either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Extra's' 1P sales contributed 71% to total GMV, while the 3P GMV accounted for 29%.
3P Share
3P Share Forecast
20251P/3P Revenue/Sales Split
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Extra Financial Analysis: Earnings, Net Worth, Profits
Regularly updated figures from Extra's latest annual report provide us with the company's financial figures that are indicative of its business performance and outlook. In 2023, Extra's gross profit was US$1,613m, while its operating profit was -US$232.3m.
Gross Profit
Operating Profit
Net Income
2023Earnings per Share
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Extra Number of Employees
Extra had a headcount of 52,954 in 2022. Meanwhile approximately US$0.1m was generated per employee in 2022
Revenue per Employee (in Million US$)
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Extra Top Stores
Extra's flagship domain extra.com.br generated revenues of US$694m in 2024. Forecasts expect a revenue change of <0% in the coming year.
Top Online Stores by Net Sales (in Million US$)
extra.com.brIdentify Top Stores with Full Revenue Breakdown
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | extra.com.br Grupo Casas Bahia S.A. | 694 |
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Extra Competitor Analysis & Similar Stores
pontofrio.com.br is the closest competitor to Extra's largest online store extra.com.br, with a similarity score of 99.6% in 2024. fastshop.com.br is another key store with a high similarity score of 98.7%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.
Top Competitors and Similar Stores
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Extra Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Extra's largest online store extra.com.br reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 1.5-2.0% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Extra Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Extra, the payment providers VISA (Cards), Mastercard (Cards) and American Express (Cards) are available at its largest online store, extra.com.br. Shipping providers, on the other hand, vary significantly depending on the market. Overall, extra.com.br offers Not communicated.
Payment Provider
Shipping Provider
Shop Software
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