Extra Company & Revenue
Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Extra Revenue & Turnover
Extra Annual Revenue & Growth by Year
Extra's annual sales amounted to US$694m in 2024. This represents a change of <0% from the previous year. Extra is expected to see a growth rate of <0% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
E-Commerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.
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Extra Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Extra, revenues in December of 2025 were US$59m. This marks a change in monthly revenues of 0-5% from November.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly E-Commerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.
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Extra Sales by Country & Market Shares
Extra's main market is Brazil, where the retailer generated 98% of revenues in 2024. Extra engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Extra Revenue Split by Product Categories
Extra sales by product category provide a deeper look into its income structure. Extra's most significant category is Electronics, which accounts for 52% of total sales in 2024. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Electronics (52%)
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Extra Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
Extra's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Extra either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Extra's' 1P sales contributed 71% to total GMV, while the 3P GMV accounted for 29%.
3P Share
3P Share Forecast
20251P/3P Revenue/Sales Split
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Extra Financial Analysis: Earnings, Net Worth, Profits
Regularly updated figures from Extra's latest annual report provide us with the company's financial figures that are indicative of its business performance and outlook. In 2024, Extra's gross profit was US$1,554m, while its operating profit was US$95m.
Gross Profit
Operating Profit
Net Income
2024Earnings per Share
2024Total Assets
2024Total Equity
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Extra Number of Employees
Extra had a headcount of 31,613 in 2024. Meanwhile approximately US$0.2m was generated per employee in 2024
Revenue per Employee (in Million US$)
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Extra Top Stores
Extra's flagship domain extra.com.br generated revenues of US$694m in 2024. Forecasts expect a revenue change of <0% in the coming year.
Top Online Stores by GMV (in Million US$)
extra.com.brIdentify Top Stores with Full Revenue Breakdown
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | extra.com.br Grupo Casas Bahia S.A. | 694 |
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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.
Extra Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Extra reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 1.5-2.0% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Extra Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Extra, the payment providers VISA (Cards), Mastercard (Cards) and American Express (Cards) are available. Shipping providers, on the other hand, vary significantly depending on the market. Overall, Extra offers Not communicated.
Payment Provider
Shipping Provider
Shop Software
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