Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
Extra's annual sales on its online store extra.com.br amounted to US$694m in 2024. This represents a change of <0% from the previous year. Extra's largest online store is expected to see a growth rate of <0% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Extra, revenues in June of 2025 were US$43m on its domain extra.com.br. This marks a change in monthly revenues of <0% from May.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Extra sales by product category provide a deeper look into its income structure. Extra's most significant category is Electronics, which accounts for 52% of total sales in 2024 at its largest online store, extra.com.br. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Electronics (52%)
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Extra's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Extra either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Extra's' 1P sales contributed 71% to total GMV, while the 3P GMV accounted for 29%.
3P Share
3P Share Forecast
20251P/3P Revenue/Sales Split
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Regularly updated figures from Extra's latest annual report provide us with the company's financial figures that are indicative of its business performance and outlook. In 2023, Extra's gross profit was US$1,613m, while its operating profit was -US$232.3m.
Gross Profit
Operating Profit
Net Income
2023Earnings per Share
2023Total Assets
2023Total Equity
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Extra had a headcount of 52,954 in 2022. Meanwhile approximately US$0.1m was generated per employee in 2022
Revenue per Employee (in Million US$)
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Extra's flagship domain extra.com.br generated revenues of US$694m in 2024. Forecasts expect a revenue change of <0% in the coming year.
Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
---|---|---|---|---|---|---|---|
1. | extra.com.br Grupo Casas Bahia S.A. | 694 |
pontofrio.com.br is the closest competitor to Extra's largest online store extra.com.br, with a similarity score of 99.6% in 2024. fastshop.com.br is another key store with a high similarity score of 98.7%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.
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Analyzing transactions on Extra's largest online store extra.com.br reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 1.5-2.0% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Payment and shipping options have a major impact on customer satisfaction. In the case of Extra, the payment providers VISA (Cards), Mastercard (Cards) and American Express (Cards) are available at its largest online store, extra.com.br. Shipping providers, on the other hand, vary significantly depending on the market. Overall, extra.com.br offers Not communicated.
Payment Provider
Shipping Provider
Shop Software
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