Happy Size Company & Revenue

Main Country Selling to

Germany

Main Category

Fashion

Revenue (GMV)

2025

US$142m

Global Rank

2025

1,468

Growth

2025 / 2024

+1%

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Happy Size Revenue & Forecast

Happy Size Revenue, Sales & Forecast

Happy Size's e-commerce revenue reached US$142m in 2025.
Happy Size's annual sales changed +1% year over year in 2025.
In 2024, Happy Size's e-commerce revenue was US$140m.

Annual Revenue (GMV)

2025

US$142m

+1%

Forecast

2026

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E-Commerce Revenue (GMV in Million US$)

2023

140

2024

142

2025

2026

2027

Forecast

2026

Get Happy Size's full revenue forecast in Profiles to size future demand and plan ahead.

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Benchmark Happy Size Against Any Retailer

See where Happy Size leads or trails on revenue, growth and forecast, so you can spot the gaps worth acting on.

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Happy Size Monthly Sales & Revenue Development

Happy Size's monthly e-commerce sales reached US$14m in 10/26.
Happy Size's monthly sales changed +12% versus the previous month in 10/26.
Across 2025, Happy Size's e-commerce revenue totaled US$142m.

Revenue Current Month (GMV)

10/26

US$14m

+12%

Compare with Other Retailers

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E-Commerce Revenue (GMV in Million US$)

11/25

12/25

01/26

02/26

03/26

04/26

05/26

06/26

07/26

08/26

09/26

10/26

Compare with Other Retailers

Line up Happy Size's monthly trend against any retailer to see who is gaining.

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Happy Size Top Stores by Revenue

happy-size.de is Happy Size's largest store at US$125m in Germany, a +1% change versus 2024.
happy-size.ch is Happy Size's second-largest store at US$9m in Switzerland in 2025.
happy-size.nl is Happy Size's third-largest store at US$8m in Netherlands in 2025.

#	Store	Main Market	GMV 2025	Growth 24/25
1.	happy-size.de	Germany	US$125m	+1%
2.	happy-size.ch	Switzerland	US$9m	+10%
3.	happy-size.nl	Netherlands	US$8m	-4%

Happy Size Sales by Country

Germany is Happy Size's biggest market in 2025 at US$124m and a 87% share, ahead of the next largest markets.

Biggest Market

87%

Germany

2nd Biggest Market

Switzerland

3rd Biggest Market

Netherlands

Happy Size Revenue Share by Country

Germany is Happy Size's largest market at US$124m, a 87% share, in 2025.
Switzerland is Happy Size's second-largest market at US$9m, a 7% share, in 2025.
Netherlands is Happy Size's third-largest market at US$8m, a 5% share, in 2025.
Austria is Happy Size's fourth-largest market at US$0.9m, a 1% share, in 2025.

Market Share by Country in 2025

#	Country	Share	GMV 2025
1	Germany	87%	US$124m
2	Switzerland	7%	US$9m
3	Netherlands	5%	US$8m
4	Austria	1%	US$0.9m

Happy Size Competitors

Happy Size's biggest store happy-size.de, at US$125m GMV, is most similar to revolutionrace.de at a 99.6 Match Score, ahead of ralphlauren.de at 99.4 and walbusch.de at 99.4.

Happy Size Competitor Landscape

revolutionrace.de is the store most similar to Happy Size's biggest store at a 99.6 Match Score, with US$0.1bn GMV.
ralphlauren.de ranks next as a similar store at a 99.4 Match Score and US$0.1bn GMV.
walbusch.de follows at a 99.4 Match Score and US$0.1bn GMV.

Happy Size's Biggest Store vs 5 Closest Stores

Match Score

100%

90%

80%

70%

60%

50%

40%

0.1

0.2

0.3

0.4

0.5

0.6

0.7

0.8

0.9

Total GMV 2025 (in US$ billion)

How We Define Competitors

The competitors here are generated with the Competitor Finder, which scores each store against its competitors on a Match Score. With the Competitor Finder you set your own Match Score from a range of similarity dimensions and refine it with filters, so this view is one example configuration and may not match how you define competition.

Discover Competitor Finder for More Details

Top Happy Size Competitors & Similar Stores

revolutionrace.de tops the stores most similar to Happy Size's biggest store at a 99.6 Match Score and a US$105 AOV.
ralphlauren.de is a close alternative at a 99.4 Match Score and a US$198 AOV.
walbusch.de follows at a 99.4 Match Score and a US$174 AOV.

Compare Now

Tick stores, then compare them side by side.

#	Store	Match Score	GMV 2025	Purchase Freq. 2025	AOV 2025
	happy-size.de		US$125.0m	2.3	US$91
1.	revolutionrace.de	100%	US$117.8m	2.5	US$105
2.	ralphlauren.de	99%	US$116.8m	2.2	US$198
3.	walbusch.de	99%	US$110.3m	2.2	US$174
4.	peek-cloppenburg.de	99%	US$162.0m	2.2	US$175
5.	bonprix.de	98%	US$821.6m	2.5	US$61

Happy Size Customer Demographics

At happy-size.de, Happy Size's biggest store, 3% of shoppers fall in the 18-to-24 age group and 20% sit in the low income group.

Happy Size Customers by Age & Income

3% of Happy Size shoppers fall in the 18-to-24 customer age group.
20% of Happy Size shoppers sit in the low income group.
The age and income splits cover shoppers of happy-size.de, Happy Size's largest store.

Breakdown by Age Group

Breakdown by Income Group

Happy Size Conversion Rate & Transaction KPIs

Happy Size converts visits at a 3.1% conversion rate in 2025, generating 1,554,612 orders from 677,576 buyers at a 2.3 purchase frequency.

Conversion Rate

2025

3.1%

Number of Orders

2025

1,554,612

Number of Buyers

2025

677,576

Purchase Frequency

2025

2.3

Happy Size Average Order Value

Happy Size's gross average order value (AOV) is US$113.9 in 2025.
Discounts of US$16.14 and returns of US$20.43 took Happy Size's net AOV to US$77.33 in 2025.
After US$14.17 VAT, Happy Size's final AOV was US$91.5 in 2025.

Average Order Value Calculation in 2025

US$113.9

US$16.14

US$20.43

US$77.33

US$14.17

US$91.5

Net AOV (before deductions)

Discounts

Returns

Net AOV (after deductions)

VAT