Aarons Company & Revenue

Main Category

Furniture & Homeware

Main Country Selling to

United States

Revenue (GMV)

US$237m

2025

Global Rank

939

2025

Conversion Rate

2.0-2.5%

2025

Average Order Value

2025

Unlock The Full Data Set For This Retailer

Revenue Development

Country & Category Splits

Company Financials

Transaction KPIs

Book a Demo Get Access

The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.

Jump to section

Revenue & Turnover Sales by Country & Market Shares Revenue Split by Product Categories Customer Demographics and Shopper Insights Marketplace Sales: 1st & 3rd Party GMV Top Stores Other Retailers in the Market Transaction KPIs: Conversion Rate, Average Order Value Payment, Shipping and Shop Software Provider Landscape

Aarons Revenue & Turnover

Aarons Annual Revenue & Growth by Year

Aarons's annual sales amounted to US$237m in 2025. This represents a change of 0-5% from the previous year. Aarons is expected to see a growth rate of 0-5% in 2026 compared to 2025, indicating a projected shift in performance.

Annual Revenue (GMV)

US$237m

2025

Annual Growth Forecast

0-5%

25/26

E-Commerce Revenue (GMV in Million US$)

2023

2024

237

2025

2026

2027

Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.

Aarons Monthly Sales & Revenue Development

Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Aarons, revenues in May of 2026 were US$20m. This marks a change in monthly revenues of 5-10% from April.

Revenue Current Month (GMV)

US$20m

05/26

Growth from Previous Month

5-10%

04/26-05/26

Get Monthly Revenue Data with Seasonal Insights

Access consistent revenue data for the past 12 months - updated every month to help you track trends and seasonality.

Book a Demo Get Access

Monthly E-Commerce Revenue (GMV in Million US$)

01-2026

02-2026

03-2026

04-2026

US$20m

05-2026

Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.

Get Monthly Revenue Data with Seasonal Insights

Access consistent revenue data for the past 12 months - updated every month to help you track trends and seasonality.

Book a Demo Get Access

Aarons Sales by Country & Market Shares

Aarons's main market is the United States, where the retailer generated 100% of revenues in 2025. Aarons engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.

Market Shares by Country

Unlock Detailed Country-Level Revenue Data

Access an exact and granular breakdown of a retailer's revenue across all countries. Includes consistent country share values – ideal for in-depth market analysis.

Book a Demo Get Access

Aarons Revenue Split by Product Categories

Aarons sales by product category provide a deeper look into its income structure. Aarons's most significant category is Furniture & Homeware, which accounts for 49% of total sales in 2025. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.

Revenue Breakdown by Category

2025

Furniture & Homeware (49%)

Get the Complete Category Split

See exactly which categories the retailer sells in

Gain in-depth category insights, not just surface-level data

Includes a breakdown by main and subcategories

Aarons Customer Demographics and Shopper Insights

22% of the customers of aarons.com, the largest store of Aarons, are in the 18–24 years age group, contributing to the retailer’s overall customer demographics. The remaining shoppers are distributed across the other age groups. At the same time, 53% of the customers of aarons.com are in the low income group, adding further detail to these customer demographics and providing customer insights into different audience segments.

Revenue Breakdown by Customer Age Groups

2025

18-24 (22.0%)

Revenue Breakdown by Customer Income Groups

2025

Low (53.0%)

Aarons Marketplace Sales: 1st & 3rd Party GMV

1P vs 3P Revenue/Sales

Aarons's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Aarons either acts as the seller (1P) or distributes products from other sellers (3P). In 2025, Aarons's 1P sales contributed 100% to total GMV, while the 3P GMV accounted for 0%.

3P Share

2025

3P Share Forecast

2026

See the Exact 1P vs. 3P Split

Get exact values instead of ranges – with 10 years of historical and forecast 1P/3P splits at your fingertips.

Book a Demo Get Access

1P/3P Revenue/Sales Split

2022

2023

2024

100%0%

2025

2026

1P Activity

3P Activity

See the Exact 1P vs. 3P Split

Get exact values instead of ranges – with 10 years of historical and forecast 1P/3P splits at your fingertips.

Book a Demo Get Access

Aarons Top Stores

Aarons's flagship domain aarons.com generated revenues of US$237m in 2025. Forecasts expect a revenue change of 0-5% in the coming year.

Top Online Stores by GMV (in Million US$)

# 1

aarons.com

Aaron's, LLC

2022

2023

2024

2025

2026

Position

Store

aarons.com

Aaron's, LLC

2021

2022

2023

2024

2025

237

2026

Identify Top Stores with Full Revenue Breakdown

Identify top stores including their detailed revenue development
Wide-ranging revenue distribution on store level
Detailed profile for every store

Book a Demo Get Access

Position	Store	2025
1.	aarons.com Aaron's, LLC	237
1.	aarons Example 123
2.	aarons Store Name Some 24
3.	aarons Emerald Emera
4.	aarons Rose HRU
5.	aarons Cake Store Company 24
6.	aarons Lime Database Inc.
7.	aarons Cyan CPU Chips Something
8.	aarons Gray Singal Company
9.	aarons Scissor Indigo

Identify Top Stores with Full Revenue Breakdown

Identify top stores including their detailed revenue development
Wide-ranging revenue distribution on store level
Detailed profile for every store

Book a Demo Get Access

Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.

Aarons - Other Retailers in the Market

Online stores such as rcwilley.com and wayfair.com are part of the wider e-commerce landscape in which aarons.com operates.

Overview of Retailers Across the Broader Market

aarons.com

rcwilley.com

wayfair.com

Compare This Retailer With the Right Peers

Our Similarity Score matches retailers based on real similarities – for more accurate, meaningful comparisons.

Book a Demo Get Access

Aarons Transaction KPIs: Conversion Rate, Average Order Value

Analyzing transactions on Aarons reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.0-2.5% in 2025, offering insight into user behavior.

See the Exact Transaction Data

Unlock exact transaction data behind the ranges – for precise benchmarking and deeper insights.

Book a Demo Get Access

Conversion Rate

2.0-2.5%

2025

Average Order Value

2025

Return Rate

2025

Discount Rate

2025

Aarons Payment, Shipping and Shop Software Provider Landscape

Payment and shipping options have a major impact on customer satisfaction. In the case of Aarons, the payment providers EZPay (Installment) are available. Shipping providers, on the other hand, vary significantly depending on the market. Overall, Aarons offers Not communicated.

Payment Provider

EZPay (Installment)

Shipping Provider

Not communicated

Shop Software