Matsukiyo Company & Revenue

Main Category
Main Country Selling to
Biggest Competitor
suntory-kenko.com

Revenue (GMV)

US$2,545m
2024

Global Rank

118
2024

Conversion Rate

2.5-3.0%
2024

Average Order Value

2024

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Revenue Development
Country & Category Splits
Company Financials
Transaction KPIs

The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.

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Matsukiyo Revenue & Turnover

Matsukiyo Annual Revenue & Growth by Year

Matsukiyo's annual sales amounted to US$2,545m in 2024. This represents a change of 140-145% from the previous year. Matsukiyo is expected to see a growth rate of 0-5% in 2025 compared to 2024, indicating a projected shift in performance.

Annual Revenue (GMV)

US$2,545m
2024

Annual Growth Forecast

0-5%
24/25

E-Commerce Revenue (GMV in Million US$)

2022
2023
2,545
2024
2025
2026

Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.

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Matsukiyo Monthly Sales & Revenue Development

Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Matsukiyo, revenues in January of 2026 were US$211m. This marks a change in monthly revenues of <0% from December.

Revenue Current Month (GMV)

US$211m
01/26

Growth from Previous Month

<0%
12/25-01/26

Monthly E-Commerce Revenue (GMV in Million US$)

09-2025
10-2025
11-2025
12-2025
US$211m
01-2026

Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.

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Matsukiyo Sales by Country & Market Shares

Matsukiyo's main market is Japan, where the retailer generated 100% of revenues in 2024. Matsukiyo engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.

Market Shares by Country

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Matsukiyo Revenue Split by Product Categories

Matsukiyo sales by product category provide a deeper look into its income structure. Matsukiyo's most significant category is Care Products, which accounts for 92% of total sales in 2024. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.

Revenue Breakdown by Category

2024

Care Products (92%)

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Matsukiyo Marketplace Sales: 1st & 3rd Party GMV

1P vs 3P Revenue/Sales

Matsukiyo's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Matsukiyo either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Matsukiyo's' 1P sales contributed 100% to total GMV, while the 3P GMV accounted for 0%.

3P Share

0%
2024

3P Share Forecast

2025

1P/3P Revenue/Sales Split

2021
2022
2023
100%0%
2024
2025
1P Activity
3P Activity

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Matsukiyo Top Stores

Matsukiyo's flagship domain matsukiyococokara-online.com generated revenues of US$2,545m in 2024. Forecasts expect a revenue change of 0-5% in the coming year.

Top Online Stores by GMV (in Million US$)

# 1
matsukiyococokara-online.com
N/A
2021

2022

2023

2024

2025

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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.

Matsukiyo Competitor Analysis & Similar Stores

suntory-kenko.com is the closest competitor to Matsukiyo's largest online store matsukiyococokara-online.com, with a similarity score of 88.8% in 2024. kobayashi.co.jp is another key store with a high similarity score of 88.3%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.

Top Competitors and Similar Stores

matsukiyococokara-online.com
Main
suntory-kenko.com
88.8%
kobayashi.co.jp
88.3%

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Matsukiyo Transaction KPIs: Conversion Rate, Average Order Value

Analyzing transactions on Matsukiyo reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.5-3.0% in 2024, offering insight into user behavior.

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2.5-3.0%
2024

Average Order Value

2024

Return Rate

2024

Discount Rate

2024

Matsukiyo Payment, Shipping and Shop Software Provider Landscape

Payment and shipping options have a major impact on customer satisfaction. In the case of Matsukiyo, the payment providers VISA (Cards), Mastercard (Cards) and JCB (Cards) are available. Shipping providers, on the other hand, vary significantly depending on the market. Overall, Matsukiyo offers Not communicated and Self-collection / Click & collect.

Payment Provider

VISA (Cards)

Shipping Provider

Not communicated

Shop Software

Klarna Logo
American Express Logo
UPS Logo
Shopify Logo

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