Aesop Company & Revenue
Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Aesop Revenue & Turnover
Aesop Annual Revenue & Growth by Year
Aesop's annual sales on its online store aesop.com amounted to US$203m in 2024. This represents a change of 70-75% from the previous year. Aesop's largest online store is expected to see a growth rate of 0-5% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Aesop Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Aesop, revenues in October of 2025 were US$17m on its domain aesop.com. This marks a change in monthly revenues of 10-15% from September.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Aesop Sales by Country & Market Shares
Aesop's main market is Japan, where its main online store, aesop.com, generated 31% of revenues in 2024. Aesop engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Aesop Revenue Split by Product Categories
Aesop sales by product category provide a deeper look into its income structure. Aesop's most significant category is Care Products, which accounts for 95% of total sales in 2024 at its largest online store, aesop.com. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Care Products (95%)
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Aesop Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
Aesop's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Aesop either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Aesop's' 1P sales contributed 100% to total GMV, while the 3P GMV accounted for 0%.
3P Share
3P Share Forecast
20251P/3P Revenue/Sales Split
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Aesop Top Stores
Aesop's flagship domain aesop.com generated revenues of US$203m in 2024. Forecasts expect a revenue change of 0-5% in the coming year.
Top Online Stores by GMV (in Million US$)
aesop.comIdentify Top Stores with Full Revenue Breakdown
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | aesop.com Aesop Germany GmbH | 203 |
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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.
Aesop Competitor Analysis & Similar Stores
lipscosme.com is the closest competitor to Aesop's largest online store aesop.com, with a similarity score of 95.2% in 2024. shiseido.co.jp is another key store with a high similarity score of 95.1%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.
Top Competitors and Similar Stores
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Aesop Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Aesop's largest online store aesop.com reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 3.0-3.5% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Aesop Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Aesop, the payment providers Mastercard (Cards), VISA (Cards) and American Express (Cards) are available at its largest online store, aesop.com. Shipping providers, on the other hand, vary significantly depending on the market. Overall, aesop.com offers Not communicated.
Payment Provider
Shipping Provider
Shop Software
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- Exhaustive list of all payment and shipping methods
- Breakdown of shop software usage including version
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