Hanna Andersson Company & Revenue
Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Hanna Andersson Revenue & Turnover
Hanna Andersson Annual Revenue & Growth by Year
Hanna Andersson's annual sales amounted to US$135m in 2024. This represents a change of 15-20% from the previous year. Hanna Andersson is expected to see a growth rate of 10-15% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
E-Commerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.
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Hanna Andersson Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Hanna Andersson, revenues in December of 2025 were US$16m. This marks a change in monthly revenues of 0-5% from November.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly E-Commerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.
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Hanna Andersson Sales by Country & Market Shares
Hanna Andersson's main market is the United States, where the retailer generated 98% of revenues in 2024. Hanna Andersson engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Hanna Andersson Revenue Split by Product Categories
Hanna Andersson sales by product category provide a deeper look into its income structure. Hanna Andersson's most significant category is Fashion, which accounts for 93% of total sales in 2024. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Fashion (93%)
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Hanna Andersson Customer Demographics and Shopper Insights
6% of the customers of hannaandersson.com, the largest store of Hanna Andersson, are in the 18–24 years age group, contributing to the retailer’s overall customer demographics. The remaining shoppers are distributed across the other age groups. At the same time, 24% of the customers of hannaandersson.com are in the low income group, adding further detail to these customer demographics and providing customer insights into different audience segments.
Revenue Breakdown by Customer Age Groups
18-24 (6.0%)
Revenue Breakdown by Customer Income Groups
Low (24.0%)
Hanna Andersson Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
Hanna Andersson's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Hanna Andersson either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Hanna Andersson's' 1P sales contributed 100% to total GMV, while the 3P GMV accounted for 0%.
3P Share
3P Share Forecast
20251P/3P Revenue/Sales Split
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Hanna Andersson Top Stores
Hanna Andersson's flagship domain hannaandersson.com generated revenues of US$135m in 2024. Forecasts expect a revenue change of 10-15% in the coming year.
Top Online Stores by GMV (in Million US$)
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | hannaandersson.com N/A | 135 |
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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.
Hanna Andersson Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Hanna Andersson reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 3.0-3.5% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Hanna Andersson Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Hanna Andersson, the payment providers Mastercard (Cards), VISA (Cards) and American Express (Cards) are available. Shipping providers, on the other hand, vary significantly depending on the market. Overall, Hanna Andersson offers USPS (United States Postal Service), UPS (United Parcel Service) and FedEx.
Payment Provider
Shipping Provider
Shop Software
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