Hoff Company & Revenue

Main Country Selling to

Russia

Main Category

Furniture & Homeware

Revenue (GMV)

2025

US$341m

Global Rank

2025

669

Growth

2025 / 2024

-9%

E-Commerce Market Intelligence

Built on real transaction data and modeled by our analysts, so you know which markets to enter and which retailers are winning.

Discover ECDB

Add as a preferred source on Google

Hoff Revenue & Forecast

Hoff Revenue, Sales & Forecast

Hoff's e-commerce revenue reached US$341m in 2025.
Hoff's annual sales changed -9% year over year in 2025.
In 2024, Hoff's e-commerce revenue was US$376m.

Annual Revenue (GMV)

2025

US$341m

-9%

Forecast

2026

Get Hoff's full revenue forecast in Profiles to size future demand and plan ahead.

Explore Profiles

E-Commerce Revenue (GMV in Million US$)

2023

376

2024

341

2025

2026

2027

Forecast

2026

Get Hoff's full revenue forecast in Profiles to size future demand and plan ahead.

Explore Profiles

Benchmark Hoff Against Any Retailer

See where Hoff leads or trails on revenue, growth and forecast, so you can spot the gaps worth acting on.

Discover Analyze & Compare

Hoff Monthly Sales & Revenue Development

Hoff's monthly e-commerce sales reached US$31m in 10/26.
Hoff's monthly sales changed +12% versus the previous month in 10/26.
Across 2025, Hoff's e-commerce revenue totaled US$341m.

Revenue Current Month (GMV)

10/26

US$31m

+12%

Compare with Other Retailers

Line up Hoff's monthly trend against any retailer to see who is gaining.

Discover Analyze & Compare

E-Commerce Revenue (GMV in Million US$)

11/25

12/25

01/26

02/26

03/26

04/26

05/26

06/26

07/26

08/26

09/26

10/26

Compare with Other Retailers

Line up Hoff's monthly trend against any retailer to see who is gaining.

Discover Analyze & Compare

Hoff Top Stores by Revenue

hoff.ru is Hoff's largest store at US$341m in Russia, a -9% change versus 2024.

#	Store	Main Market	GMV 2025	Growth 24/25
1.	hoff.ru	Russia	US$341m	-9%

Hoff has only one top store, so there are no other stores to compare it with in this table.

Hoff Sales by Country

Russia is Hoff's biggest market in 2025 at US$341m and a 100% share, ahead of the next largest markets.

Biggest Market

100%

Russia

Hoff Revenue Share by Country

Russia is Hoff's largest market at US$341m, a 100% share, in 2025.

Market Share by Country in 2025

#	Country	GMV Share 2025	Share	GMV 2025
1	Russia		100%	US$341m

Hoff Competitors

Hoff's biggest store hoff.ru, at US$341m GMV, is most similar to petrovich.ru at a 82.7 Match Score, ahead of sima-land.ru at 79.7 and citilink.ru at 79.1.

Hoff Competitor Landscape

petrovich.ru is the store most similar to Hoff's biggest store at a 82.7 Match Score, with US$1.4bn GMV.
sima-land.ru ranks next as a similar store at a 79.7 Match Score and US$0.9bn GMV.
citilink.ru follows at a 79.1 Match Score and US$2.0bn GMV.

Hoff's Biggest Store vs 5 Closest Stores

Match Score

100%

90%

80%

70%

60%

50%

40%

Total GMV 2025 (in US$ billion)

How We Define Competitors

The competitors here are generated with the Competitor Finder, which scores each store against its competitors on a Match Score. With the Competitor Finder you set your own Match Score from a range of similarity dimensions and refine it with filters, so this view is one example configuration and may not match how you define competition.

Discover Competitor Finder for More Details

Top Hoff Competitors & Similar Stores

petrovich.ru tops the stores most similar to Hoff's biggest store at a 82.7 Match Score and a US$111 AOV.
sima-land.ru is a close alternative at a 79.7 Match Score and a US$66 AOV.
citilink.ru follows at a 79.1 Match Score and a US$78 AOV.

Compare Now

Tick stores, then compare them side by side.

#	Store	Match Score	GMV 2025	Purchase Freq. 2025	AOV 2025
	hoff.ru		US$340.8m	2.2	US$135
1.	petrovich.ru	83%	US$1,360.1m	2.5	US$111
2.	sima-land.ru	80%	US$924.2m	3.2	US$66
3.	citilink.ru	79%	US$1,966.6m	2.8	US$78
4.	vseinstrumenti.ru	78%	US$2,375.0m	2.9	US$85
5.	onlinetrade.ru	77%	US$599.4m	3.2	US$72

Hoff Conversion Rate & Transaction KPIs

Hoff converts visits at a 1.5% conversion rate in 2025, generating 2,525,907 orders from 1,173,848 buyers at a 2.2 purchase frequency.

Conversion Rate

2025

1.5%

Number of Orders

2025

2,525,907

Number of Buyers

2025

1,173,848

Purchase Frequency

2025

2.2

Hoff Average Order Value

Hoff's gross average order value (AOV) is US$137.26 in 2025.
Discounts of US$19.02 and returns of US$5.81 took Hoff's net AOV to US$112.43 in 2025.
After US$22.49 VAT, Hoff's final AOV was US$134.92 in 2025.

Average Order Value Calculation in 2025

US$137.26

US$19.02

US$5.81

US$112.43

US$22.49

US$134.92

Net AOV (before deductions)

Discounts

Returns

Net AOV (after deductions)

VAT