Illamasqua Company & Revenue

Main Category
Main Country Selling to
Biggest Competitor
espaskincare.com

Annual Revenue

US$3m
2024

Global Rank

21,477
2024

Conversation Rate

2.5-3.0%
2024

Average Order Value

2024

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Revenue Development
Country & Category Splits
Company Financials
Transaction KPIs

The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.

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Illamasqua Revenue & Turnover

Illamasqua Annual Revenue & Growth by Year

Illamasqua's annual sales on its online store illamasqua.com amounted to US$3m in 2024. This represents a change of 0-5% from the previous year. Illamasqua's largest online store is expected to see a growth rate of 0-5% in 2025 compared to 2024, indicating a projected shift in performance.

Annual Revenue

US$3m
2024

Annual Growth Forecast

0-5%
24/25

eCommerce Revenue (in Million US$)

2022
2023
3
2024
2025
2026

For the sake of simplicity, we refer to revenue here. Our tool provides a more detailed distinction between Net Sales and GMV.

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Illamasqua Monthly Sales & Revenue Development

Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Illamasqua, revenues in December of 2024 were US$0.4m on its domain illamasqua.com. This marks a change in monthly revenues of 55-60% from November.

Revenue Current Month

US$0.4m
12/24

Growth from Previous Month

55-60%
11/24-12/24

Monthly eCommerce Revenue (in Million US$)

08-2024
09-2024
10-2024
11-2024
US$0.4m
12-2024

For the sake of simplicity, we refer to revenue here. Our tool provides a more detailed distinction between Net Sales and GMV.

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Illamasqua Sales by Country & Market Shares

Illamasqua's main market is the United Kingdom, where its main online store, illamasqua.com, generated 60% of revenues in 2024. Illamasqua engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.

Market Shares by Country

World Map

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Illamasqua Revenue Split by Product Categories

Illamasqua sales by product category provide a deeper look into its income structure. Illamasqua's most significant category is Care Products, which accounts for 100% of total sales in 2024 at its largest online store, illamasqua.com. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.

Revenue Breakdown by Category

2024

Care Products (100%)

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Illamasqua Top Stores

Illamasqua's flagship domain illamasqua.com generated revenues of US$3m in 2024. Forecasts expect a revenue change of 0-5% in the coming year.

Top Online Stores by Net Sales (in Million US$)

# 1
illamasqua.com
THG Beauty, Ltd.
2021

2022

2023

2024

2025

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Illamasqua Competitor Analysis & Similar Stores

espaskincare.com is the closest competitor to Illamasqua's largest online store illamasqua.com, with a similarity score of 99.7% in 2024. hqhair.com is another key store with a high similarity score of 98.9%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.

Top Competitors and Similar Stores

illamasqua.com
Main
espaskincare.com
99.7%
hqhair.com
98.9%

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Illamasqua Transaction KPIs: Conversion Rate, Average Order Value

Analyzing transactions on Illamasqua's largest online store illamasqua.com reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.5-3.0% in 2024, offering insight into user behavior.

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2.5-3.0%
2024

Average Order Value

2024

Return Rate

2024

Discount Rate

2024

Illamasqua Payment, Shipping and Shop Software Provider Landscape

Payment and shipping options have a major impact on customer satisfaction. In the case of Illamasqua, the payment providers Mastercard (Cards), VISA (Cards) and PayPal (E-wallets) are available at its largest online store, illamasqua.com. Shipping providers, on the other hand, vary significantly depending on the market. Overall, illamasqua.com offers InPost.

Payment Provider

Mastercard (Cards)

Shipping Provider

InPost

Shop Software

Klarna Logo
American Express Logo
UPS Logo
Shopify Logo

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