Kjell Company & Revenue
Annual Revenue
Global Rank
Conversation Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Kjell Revenue & Turnover
Kjell Annual Revenue & Growth by Year
Kjell's annual sales on its online store kjell.com amounted to US$77m in 2024. This represents a change of 5-10% from the previous year. Kjell's largest online store is expected to see a growth rate of 0-5% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue
Annual Growth Forecast
eCommerce Revenue (in Million US$)
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Kjell Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Kjell, revenues in April of 2025 were US$6m on its domain kjell.com. This marks a change in monthly revenues of 0-5% from March.
Revenue Current Month
Growth from Previous Month
03/25-04/25Monthly eCommerce Revenue (in Million US$)
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Kjell Sales by Country & Market Shares
Kjell's main market is Sweden, where its main online store, kjell.com, generated 68% of revenues in 2024. Kjell engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Kjell Revenue Split by Product Categories
Kjell sales by product category provide a deeper look into its income structure. Kjell's most significant category is Electronics, which accounts for 100% of total sales in 2024 at its largest online store, kjell.com. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Electronics (100%)
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Kjell Financial Analysis: Earnings, Net Worth, Profits
Regularly updated figures from Kjell's latest annual report provide us with the company's financial figures that are indicative of its business performance and outlook. In 2024, Kjell's gross profit was US$98m, while its operating profit was US$1m.
Gross Profit
Operating Profit
Net Income
2024Earnings per Share
2024Total Assets
2024Total Equity
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Kjell Number of Employees
Kjell had a headcount of 1,200 in 2024. Meanwhile approximately US$0.2m was generated per employee in 2024
Revenue per Employee (in Million US$)
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Kjell Top Stores
Kjell's flagship domain kjell.com generated revenues of US$77m in 2024. Forecasts expect a revenue change of 0-5% in the coming year.
Top Online Stores by Net Sales (in Million US$)
kjell.comIdentify Top Stores with Full Revenue Breakdown
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | kjell.com Kjell Group AB (publ) | 77 |
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Kjell Competitor Analysis & Similar Stores
elgiganten.se is the closest competitor to Kjell's largest online store kjell.com, with a similarity score of 97.3% in 2024. webhallen.com is another key store with a high similarity score of 89.3%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.
Top Competitors and Similiar Stores
kjell.com
Mainelgiganten.se
97.3%webhallen.com
89.3%Compare This Retailer With the Right Peers
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Kjell Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Kjell's largest online store kjell.com reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.5-3.0% in 2024, offering insight into user behavior.
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Conversion Rate
Average Order Value
Return Rate
Discount Rate
Kjell Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Kjell, the payment providers Klarna Checkout (E-wallets), Mastercard (Cards) and VISA (Cards) are available at its largest online store, kjell.com. Shipping providers, on the other hand, vary significantly depending on the market. Overall, kjell.com offers Instabox, PostNord and Best Transport.
Payment Provider
Shipping Provider
Shop Software
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