Konga Company & Revenue
Main Country Selling to
NigeriaMain Category
ElectronicsRevenue (GMV)
2025Global Rank
2025Growth
2025 / 2024
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Konga Revenue & Forecast
Konga Revenue, Sales & Forecast
- Konga's e-commerce revenue reached US$104m in 2025.
- Konga's annual sales changed +9% year over year in 2025.
- In 2024, Konga's e-commerce revenue was US$96m.
Annual Revenue (GMV)
2025Forecast
2026Get Konga's full revenue forecast in Profiles to size future demand and plan ahead.
Explore ProfilesE-Commerce Revenue (GMV in Million US$)
Forecast
2026Get Konga's full revenue forecast in Profiles to size future demand and plan ahead.
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Discover Analyze & CompareKonga Monthly Sales & Revenue Development
- Konga's monthly e-commerce sales reached US$10m in 10/26.
- Konga's monthly sales changed +12% versus the previous month in 10/26.
- Across 2025, Konga's e-commerce revenue totaled US$104m.
Revenue Current Month (GMV)
10/26Compare with Other Retailers
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Discover Analyze & CompareE-Commerce Revenue (GMV in Million US$)
Compare with Other Retailers
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Discover Analyze & CompareKonga Top Stores by Revenue
- konga.com is Konga's largest store at US$104m in Nigeria, a +9% change versus 2024.
| # | Store | Main Market | GMV 2025 | Growth 24/25 |
|---|---|---|---|---|
| 1. |  konga.com | US$104m | +9% |
Konga has only one top store, so there are no other stores to compare it with in this table.
Konga Sales by Country
Konga Competitors
Konga's biggest store konga.com, at US$104m GMV, is most similar to jumia.com.ng at a 97.1 Match Score, ahead of u-buy.com.ng at 96.8 and noon.com at 74.7.
Konga Competitor Landscape
- jumia.com.ng is the store most similar to Konga's biggest store at a 97.1 Match Score, with US$0.3bn GMV.
- u-buy.com.ng ranks next as a similar store at a 96.8 Match Score and US$0.1bn GMV.
- noon.com follows at a 74.7 Match Score and US$1.9bn GMV.
Konga's Biggest Store vs 5 Closest Stores
Total GMV 2025 (in US$ billion)
How We Define Competitors
The competitors here are generated with the Competitor Finder, which scores each store against its competitors on a Match Score. With the Competitor Finder you set your own Match Score from a range of similarity dimensions and refine it with filters, so this view is one example configuration and may not match how you define competition.
Discover Competitor Finder for More DetailsTop Konga Competitors & Similar Stores
- jumia.com.ng tops the stores most similar to Konga's biggest store at a 97.1 Match Score and a US$98 AOV.
- u-buy.com.ng is a close alternative at a 96.8 Match Score and a US$104 AOV.
- noon.com follows at a 74.7 Match Score and a US$83 AOV.
Compare Now
Tick stores, then compare them side by side.
| Compare | # | Store | Match Score | GMV 2025 | Purchase Freq. 2025 | AOV 2025 |
|---|---|---|---|---|---|---|
| konga.com | US$104.4m | 3.1 | US$98 | |||
| 1. | 97% | US$343.8m | 3.1 | US$98 | ||
| 2. | u-buy.com.ng | 97% | US$120.7m | 3.0 | US$104 | |
| 3. | 75% | US$1,874.1m | 3.2 | US$83 | ||
| 4. | ruten.com.tw | 73% | US$17,898.6m | 12.7 | US$108 | |
| 5. | n11.com | 73% | US$801.8m | 3.1 | US$70 |
Konga Conversion Rate & Transaction KPIs
Konga converts visits at a 0.8% conversion rate in 2025, generating 1,069,359 orders from 349,433 buyers at a 3.1 purchase frequency.
Conversion Rate
2025Number of Orders
2025Number of Buyers
2025Purchase Frequency
2025Konga Average Order Value
- Konga's gross average order value (AOV) is US$111.34 in 2025.
- Discounts of US$13.08 and returns of US$7.06 took Konga's net AOV to US$91.2 in 2025.
- After US$6.47 VAT, Konga's final AOV was US$97.67 in 2025.
Average Order Value Calculation in 2025
Net AOV (before deductions)
Discounts
Returns
Net AOV (after deductions)
VAT
Gross AOV (after deductions)
Konga Monthly Number of Orders
- Konga recorded 95,940 orders in 10/26.
- Across 2025, Konga recorded 1,069,359 orders in total.
Number of Orders
10/26Compare with Other Retailers
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Monthly Number of Orders (in Thousands)
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Konga Monthly Number of Buyers
- Konga had 68,085 buyers in 10/26.
- Across 2025, 349,433 buyers shopped at Konga.
Number of Buyers
10/26Track Monthly Momentum
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Monthly Number of Buyers (in Thousands)
Track Monthly Momentum
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Konga Monthly Purchase Frequency
- Konga shoppers ordered about 1.4 times in 10/26.
- Across 2025, each Konga buyer placed 3.1 orders in total.
Purchase Frequency
10/26Compare with Other Retailers
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Monthly Purchase Frequency
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Konga Monthly Gross AOV After Deductions
- Konga's monthly gross AOV was US$101.73 in 10/26.
- For 2025, Konga's gross AOV before deductions was US$111.34.
Gross AOV
10/26Track Monthly Momentum
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Monthly Gross AOV After Deductions (in US$)
Track Monthly Momentum
Track Konga's full monthly history to spot momentum and seasonality.
Konga Marketplace 1P vs 3P Split
Konga generated US$104m in total Gross Merchandise Volume (GMV) in 2025, of which 100% comes from third-party sellers and the rest is first-party net sales plus VAT. All in one standardized GMV, so 1P, 3P and hybrid models compare like for like.
Konga GMV Composition Over Time
- Konga's total GMV reached US$104m in 2025.
- Konga's 3P GMV from third-party sellers was US$104m in 2025.
E-Commerce Revenue Split by 1P & 3P (GMV in Million US$)
Making 1P, 3P and Hybrid Comparable
Different business models are measured differently. First party retailers are assessed on net sales, while third party and hybrid models are measured on Gross Merchandise Volume (GMV), the total value of transactions processed through the retailer. To rank them on one basis, we standardize every retailer onto a single total GMV, whatever its business model.
Konga 1P vs 3P Share
- First-party sales made up 0% of Konga's GMV in 2025.
- Third-party sellers contributed 100% of Konga's GMV, or US$104m, in 2025.
- Konga's 1P side combines US$0m net sales and US$0m VAT of the US$104m total in 2025.
E-Commerce Revenue Split 2025 by 1P & 3P (GMV in Million US$)
Konga Product Categories
Electronics is Konga's biggest product category in 2025 at 34%, ahead of the next-largest categories in the full breakdown of what it sells.
Konga Revenue Breakdown by Product Category
- Electronics is Konga's largest product category at 34% of 2025 sales.
- Fashion is Konga's second-largest product category at 20% of 2025 sales.
- Hobby & Leisure is Konga's third-largest product category at 13% of 2025 sales.
Revenue Share by Category in 2025
| # | Category | Share 2025 | Further Breakdown | |
|---|---|---|---|---|
| 1 | 34% | |||
| 2 | 20% | |||
| 3 | 13% | |||
| 4 | 12% | |||
| 5 | 11% |
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