Kroger Company & Revenue
Main Country Selling to
United StatesMain Category
GroceryRevenue (GMV)
2025Global Rank
2025Growth
2025 / 2024
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Kroger Revenue & Forecast
Kroger Revenue, Sales & Forecast
- Kroger's e-commerce revenue reached US$8,155m in 2025.
- Kroger's annual sales changed +14% year over year in 2025.
- In 2024, Kroger's e-commerce revenue was US$7,172m.
Annual Revenue (GMV)
2025Forecast
2026Get Kroger's full revenue forecast in Profiles to size future demand and plan ahead.
Explore ProfilesE-Commerce Revenue (GMV in Million US$)
Forecast
2026Get Kroger's full revenue forecast in Profiles to size future demand and plan ahead.
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See where Kroger leads or trails on revenue, growth and forecast, so you can spot the gaps worth acting on.
Discover Analyze & CompareKroger Monthly Sales & Revenue Development
- Kroger's monthly e-commerce sales reached US$666m in 10/26.
- Kroger's monthly sales changed +3% versus the previous month in 10/26.
- Across 2025, Kroger's e-commerce revenue totaled US$8,155m.
Revenue Current Month (GMV)
10/26Compare with Other Retailers
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Discover Analyze & CompareE-Commerce Revenue (GMV in Million US$)
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Discover Analyze & CompareKroger Top Stores by Revenue
- kroger.com is Kroger's largest store at US$8,155m in United States, a +14% change versus 2024.
| # | Store | Main Market | GMV 2025 | Growth 24/25 |
|---|---|---|---|---|
| 1. |  kroger.com | US$8,155m | +14% |
Kroger has only one top store, so there are no other stores to compare it with in this table.
Kroger Sales by Country
The United States is Kroger's biggest market in 2025 at US$8,155m and a 100% share, ahead of the next largest markets.
Kroger Revenue Share by Country
- United States is Kroger's largest market at US$8,155m, a 100% share, in 2025.
Market Share by Country in 2025
| # | Country | GMV Share 2025 | Share | GMV 2025 |
|---|---|---|---|---|
| 1 | 100% | US$8,155m |
Kroger Competitors
Kroger's biggest store kroger.com, at US$8,155m GMV, is most similar to costco.com at a 87.7 Match Score, ahead of samsclub.com at 84.5 and target.com at 79.0.
Kroger Competitor Landscape
- costco.com is the store most similar to Kroger's biggest store at a 87.7 Match Score, with US$15.3bn GMV.
- samsclub.com ranks next as a similar store at a 84.5 Match Score and US$15.7bn GMV.
- target.com follows at a 79.0 Match Score and US$23.9bn GMV.
Kroger's Biggest Store vs 5 Closest Stores
Total GMV 2025 (in US$ billion)
How We Define Competitors
The competitors here are generated with the Competitor Finder, which scores each store against its competitors on a Match Score. With the Competitor Finder you set your own Match Score from a range of similarity dimensions and refine it with filters, so this view is one example configuration and may not match how you define competition.
Discover Competitor Finder for More DetailsTop Kroger Competitors & Similar Stores
- costco.com tops the stores most similar to Kroger's biggest store at a 87.7 Match Score and a US$215 AOV.
- samsclub.com is a close alternative at a 84.5 Match Score and a US$111 AOV.
- target.com follows at a 79.0 Match Score and a US$39 AOV.
Compare Now
Tick stores, then compare them side by side.
| Compare | # | Store | Match Score | GMV 2025 | Purchase Freq. 2025 | AOV 2025 |
|---|---|---|---|---|---|---|
| kroger.com | US$8,154.9m | 4.0 | US$140 | |||
| 1. | 88% | US$15,253.2m | 2.7 | US$215 | ||
| 2. | 85% | US$15,731.2m | 4.2 | US$111 | ||
| 3. | 79% | US$23,874.5m | 4.7 | US$39 | ||
| 4. | 77% | US$22,865.9m | 3.8 | US$179 | ||
| 5. | 76% | US$10,018.9m | 2.0 | US$312 |
Kroger Customer Demographics
At kroger.com, Kroger's biggest store, 10% of shoppers fall in the 18-to-24 age group and 36% sit in the low income group.
Kroger Customers by Age & Income
- 10% of Kroger shoppers fall in the 18-to-24 customer age group.
- 36% of Kroger shoppers sit in the low income group.
- The age and income splits cover shoppers of kroger.com, Kroger's largest store.
Breakdown by Age Group
Breakdown by Income Group
Kroger Conversion Rate & Transaction KPIs
Kroger converts visits at a 5.0% conversion rate in 2025, generating 58,312,103 orders from 14,726,968 buyers at a 4 purchase frequency.
Conversion Rate
2025Number of Orders
2025Number of Buyers
2025Purchase Frequency
2025Kroger Average Order Value
- Kroger's gross average order value (AOV) is US$166.45 in 2025.
- Discounts of US$21.61 and returns of US$11.79 took Kroger's net AOV to US$133.05 in 2025.
- After US$6.8 VAT, Kroger's final AOV was US$139.85 in 2025.
Average Order Value Calculation in 2025
Net AOV (before deductions)
Discounts
Returns
Net AOV (after deductions)
VAT
Gross AOV (after deductions)
Kroger Monthly Number of Orders
- Kroger recorded 5,189,383 orders in 10/26.
- Across 2025, Kroger recorded 58,312,103 orders in total.
Number of Orders
10/26Compare with Other Retailers
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Monthly Number of Orders (in Thousands)
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Kroger Monthly Number of Buyers
- Kroger had 3,607,696 buyers in 10/26.
- Across 2025, 14,726,968 buyers shopped at Kroger.
Number of Buyers
10/26Track Monthly Momentum
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Monthly Number of Buyers (in Thousands)
Track Monthly Momentum
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Kroger Monthly Purchase Frequency
- Kroger shoppers ordered about 1.4 times in 10/26.
- Across 2025, each Kroger buyer placed 4 orders in total.
Purchase Frequency
10/26Compare with Other Retailers
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Monthly Purchase Frequency
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Kroger Monthly Gross AOV After Deductions
- Kroger's monthly gross AOV was US$128.27 in 10/26.
- For 2025, Kroger's gross AOV before deductions was US$166.45.
Gross AOV
10/26Track Monthly Momentum
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Monthly Gross AOV After Deductions (in US$)
Track Monthly Momentum
Track Kroger's full monthly history to spot momentum and seasonality.
Kroger Marketplace 1P vs 3P Split
Kroger generated US$8,155m in total Gross Merchandise Volume (GMV) in 2025, of which 0% comes from third-party sellers and the rest is first-party net sales plus VAT. All in one standardized GMV, so 1P, 3P and hybrid models compare like for like.
Kroger GMV Composition Over Time
- Kroger's total GMV reached US$8,155m in 2025.
- Kroger's 1P net sales were US$7,758m, plus US$396m VAT on 1P, in 2025.
E-Commerce Revenue Split by 1P & 3P (GMV in Million US$)
Making 1P, 3P and Hybrid Comparable
Different business models are measured differently. First party retailers are assessed on net sales, while third party and hybrid models are measured on Gross Merchandise Volume (GMV), the total value of transactions processed through the retailer. To rank them on one basis, we standardize every retailer onto a single total GMV, whatever its business model.
Kroger Product Categories
Grocery is Kroger's biggest product category in 2025 at 53%, ahead of the next-largest categories in the full breakdown of what it sells.
Kroger Revenue Breakdown by Product Category
- Grocery is Kroger's largest product category at 53% of 2025 sales.
- Care Products is Kroger's second-largest product category at 29% of 2025 sales.
- Hobby & Leisure is Kroger's third-largest product category at 10% of 2025 sales.
Revenue Share by Category in 2025
| # | Category | Share 2025 | Further Breakdown | |
|---|---|---|---|---|
| 1 | 53% | |||
| 2 | 29% | |||
| 3 | 10% | |||
| 4 | 9% |
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