Kruidvat Company & Revenue
Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Kruidvat Revenue & Turnover
Kruidvat Annual Revenue & Growth by Year
Kruidvat's annual sales on its online store kruidvat.nl amounted to US$388m in 2024. This represents a change of 0-5% from the previous year. Kruidvat's largest online store is expected to see a growth rate of 0-5% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Kruidvat Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Kruidvat, revenues in June of 2025 were US$31m on its domain kruidvat.nl. This marks a change in monthly revenues of <0% from May.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Kruidvat Sales by Country & Market Shares
Kruidvat's main market is the Netherlands, where its main online store, kruidvat.nl, generated 100% of revenues in 2024. Kruidvat engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Kruidvat Revenue Split by Product Categories
Kruidvat sales by product category provide a deeper look into its income structure. Kruidvat's most significant category is Care Products, which accounts for 49% of total sales in 2024 at its largest online store, kruidvat.nl. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Care Products (49%)
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Kruidvat Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
Kruidvat's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Kruidvat either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Kruidvat's' 1P sales contributed 98% to total GMV, while the 3P GMV accounted for 2%.
3P Share
3P Share Forecast
20251P/3P Revenue/Sales Split
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Kruidvat Top Stores
Kruidvat's flagship domain kruidvat.nl generated revenues of US$388m in 2024. Forecasts expect a revenue change of 0-5% in the coming year.
Top Online Stores by Net Sales (in Million US$)
kruidvat.nlIdentify Top Stores with Full Revenue Breakdown
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | kruidvat.nl A.S. Watson (Health & Beauty Continental Europe) B.V. | 388 |
Identify Top Stores with Full Revenue Breakdown
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Kruidvat Competitor Analysis & Similar Stores
etos.nl is the closest competitor to Kruidvat's largest online store kruidvat.nl, with a similarity score of 98.2% in 2024. douglas.nl is another key store with a high similarity score of 98.1%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.
Top Competitors and Similar Stores
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Kruidvat Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Kruidvat's largest online store kruidvat.nl reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 4.0-4.5% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Kruidvat Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Kruidvat, the payment providers Mastercard (Cards), VISA (Cards) and iDEAL (Bank transfer) are available at its largest online store, kruidvat.nl. Shipping providers, on the other hand, vary significantly depending on the market. Overall, kruidvat.nl offers PostNL.
Payment Provider
Shipping Provider
Shop Software
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