Kruidvat Company & Revenue
Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
Unlock The Full Data Set For This Retailer
The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
Jump to section
Kruidvat Revenue & Turnover
Kruidvat Annual Revenue & Growth by Year
Kruidvat's annual sales on its online store kruidvat.nl amounted to US$388m in 2024. This represents a change of 0-5% from the previous year. Kruidvat's largest online store is expected to see a growth rate of 0-5% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
Test the ECDB Tool for Free
Access real data examples from our platform. See how ECDB helps you uncover eCommerce insights with ease.
Kruidvat Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Kruidvat, revenues in July of 2025 were US$33m on its domain kruidvat.nl. This marks a change in monthly revenues of 0-5% from June.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
Get Monthly Revenue Data with Seasonal Insights
Access consistent revenue data for the past 12 months - updated every month to help you track trends and seasonality.
Kruidvat Sales by Country & Market Shares
Kruidvat's main market is the Netherlands, where its main online store, kruidvat.nl, generated 100% of revenues in 2024. Kruidvat engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
Unlock Detailed Country-Level Revenue Data
Access an exact and granular breakdown of a retailer's revenue across all countries. Includes consistent country share values – ideal for in-depth market analysis.
Test the ECDB Tool for Free
Kruidvat Revenue Split by Product Categories
Kruidvat sales by product category provide a deeper look into its income structure. Kruidvat's most significant category is Care Products, which accounts for 49% of total sales in 2024 at its largest online store, kruidvat.nl. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Care Products (49%)
Get the Complete Category Split
Kruidvat Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
Kruidvat's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Kruidvat either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Kruidvat's' 1P sales contributed 98% to total GMV, while the 3P GMV accounted for 2%.
3P Share
3P Share Forecast
20251P/3P Revenue/Sales Split
See the Exact 1P vs. 3P Split
Get exact values instead of ranges – with 10 years of historical and forecast 1P/3P splits at your fingertips.
Try ECDB Now
Start Exploring ECDB - Free & No Strings Attached
- Real Samples:
- Explore actual data in action
- Profile Variety:
- Access both Retailer and Market Profiles
- Zero Cost:
- No credit card or billing info needed
Kruidvat Top Stores
Kruidvat's flagship domain kruidvat.nl generated revenues of US$388m in 2024. Forecasts expect a revenue change of 0-5% in the coming year.
Top Online Stores by Net Sales (in Million US$)
kruidvat.nlIdentify Top Stores with Full Revenue Breakdown
- Identify top stores including their detailed revenue development
- Wide-ranging revenue distribution on store level
- Detailed profile for every store
| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | kruidvat.nl A.S. Watson (Health & Beauty Continental Europe) B.V. | 388 |
Identify Top Stores with Full Revenue Breakdown
- Identify top stores including their detailed revenue development
- Wide-ranging revenue distribution on store level
- Detailed profile for every store
Kruidvat Competitor Analysis & Similar Stores
etos.nl is the closest competitor to Kruidvat's largest online store kruidvat.nl, with a similarity score of 98.2% in 2024. douglas.nl is another key store with a high similarity score of 98.1%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.
Top Competitors and Similar Stores
Compare This Retailer With the Right Peers
Our Similarity Score matches retailers based on real similarities – for more accurate, meaningful comparisons.
Kruidvat Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Kruidvat's largest online store kruidvat.nl reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 4.0-4.5% in 2024, offering insight into user behavior.
See the Exact Transaction Data
Unlock exact transaction data behind the ranges – for precise benchmarking and deeper insights.
Average Order Value
Return Rate
Discount Rate
Kruidvat Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Kruidvat, the payment providers Mastercard (Cards), VISA (Cards) and iDEAL (Bank transfer) are available at its largest online store, kruidvat.nl. Shipping providers, on the other hand, vary significantly depending on the market. Overall, kruidvat.nl offers PostNL.
Payment Provider
Shipping Provider
Shop Software
View All Payment and Shipping Methods Offered by This Retailer
- Exhaustive list of all payment and shipping methods
- Breakdown of shop software usage including version
Get Free Data Samples in the ECDB Tool
Browse selected retailer and market insights and explore real data samples.
More Retailers
Ready To Get Started?
Find your perfect solution and let ECDB empower your eCommerce success.