Laptops Direct Company & Revenue
Annual Revenue
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Laptops Direct Revenue & Turnover
Laptops Direct Annual Revenue & Growth by Year
Laptops Direct's annual sales on its online store laptopsdirect.co.uk amounted to US$85m in 2024. This represents a change of 5-10% from the previous year. Laptops Direct's largest online store is expected to see a growth rate of 0-5% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue
Annual Growth Forecast
eCommerce Revenue (in Million US$)
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Laptops Direct Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Laptops Direct, revenues in April of 2025 were US$6m on its domain laptopsdirect.co.uk. This marks a change in monthly revenues of <0% from March.
Revenue Current Month
Growth from Previous Month
Monthly eCommerce Revenue (in Million US$)
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Laptops Direct Sales by Country & Market Shares
Laptops Direct's main market is the United Kingdom, where its main online store, laptopsdirect.co.uk, generated 99% of revenues in 2024. Laptops Direct engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Laptops Direct Revenue Split by Product Categories
Laptops Direct sales by product category provide a deeper look into its income structure. Laptops Direct's most significant category is Electronics, which accounts for 100% of total sales in 2024 at its largest online store, laptopsdirect.co.uk. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Electronics (100%)
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Laptops Direct Financial Analysis: Earnings, Net Worth, Profits
Regularly updated figures from Laptops Direct's latest annual report provide us with the company's financial figures that are indicative of its business performance and outlook. In 2023, Laptops Direct's gross profit was US$117m, while its operating profit was US$3m.
Gross Profit
Operating Profit
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Laptops Direct Number of Employees
Laptops Direct had a headcount of 815 in 2023. Meanwhile approximately US$0.5m was generated per employee in 2023
Revenue per Employee (in Million US$)
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Laptops Direct Top Stores
Laptops Direct's flagship domain laptopsdirect.co.uk generated revenues of US$85m in 2024. Forecasts expect a revenue change of 0-5% in the coming year.
Top Online Stores by Net Sales (in Million US$)
laptopsdirect.co.ukIdentify Top Stores with Full Revenue Breakdown
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | laptopsdirect.co.uk Buy It Direct, Ltd. | 85 |
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Laptops Direct Competitor Analysis & Similar Stores
scan.co.uk is the closest competitor to Laptops Direct's largest online store laptopsdirect.co.uk, with a similarity score of 100.0% in 2024. richersounds.com is another key store with a high similarity score of 100.0%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.
Top Competitors and Similar Stores
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Laptops Direct Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Laptops Direct's largest online store laptopsdirect.co.uk reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 1.5-2.0% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
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Laptops Direct Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Laptops Direct, the payment providers VISA (Cards), Mastercard (Cards) and PayPal (E-wallets) are available at its largest online store, laptopsdirect.co.uk. Shipping providers, on the other hand, vary significantly depending on the market. Overall, laptopsdirect.co.uk offers Not communicated and Self-collection / Click & collect.
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