Lego Conversion Rate & Transaction KPIs

Lego converts visits at a 3.6% conversion rate in 2025, generating N/A orders from N/A buyers at a N/A purchase frequency.

Conversion Rate

2025
3.6%

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Lego Average Order Value

  • Lego's gross average order value (AOV) is US$5,638.28 in 2025.
  • Discounts of US$5.64 and returns of US$2.26 took Lego's net AOV to US$5,630.38 in 2025.
  • After US$689.78 VAT, Lego's final AOV was US$6,320.16 in 2025.

Average Order Value Calculation in 2025

US$5,638.28
US$5.64
US$2.26
US$5,630.38
US$689.78
US$6,320.16

Net AOV (before deductions)

Discounts

Returns

Net AOV (after deductions)

VAT

Gross AOV (after deductions)

Lego Monthly Number of Orders

  • Lego recorded 13,478 orders in 10/26.

Number of Orders

10/26
13,478

Monthly Number of Orders (in Thousands)

11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
09/26
13
10/26

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Lego Monthly Number of Buyers

  • Lego had 9,149 buyers in 10/26.

Number of Buyers

10/26
9,149

Monthly Number of Buyers (in Thousands)

11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
09/26
9
10/26

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Lego Monthly Purchase Frequency

  • Lego shoppers ordered about 1.5 times in 10/26.

Purchase Frequency

10/26
1.5

Monthly Purchase Frequency

11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
09/26
1.5
10/26

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Lego Monthly Gross AOV After Deductions

  • Lego's monthly gross AOV was US$6,540.5 in 10/26.
  • For 2025, Lego's gross AOV before deductions was US$5,638.28.

Gross AOV

10/26
US$6,540.5

Monthly Gross AOV After Deductions (in US$)

11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
09/26
US$6,540.5
10/26

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See Every KPI Over Time in Profiles

Full history for conversion, AOV and order economics.

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