Lego Sales by Country
Retailer View
Online revenue generated as a retailer via own D2C channels
The United States is Lego's biggest market in 2025 at US$315m and a 38% share, ahead of the next largest markets.
E-Commerce Market Intelligence
Built on real transaction data and modeled by our analysts, so you know which markets to enter and which retailers are winning.
Lego Revenue Share by Country
- United States is Lego's largest market at US$315m, a 38% share, in 2025.
- United Kingdom is Lego's second-largest market at US$91m, a 11% share, in 2025.
- Germany is Lego's third-largest market at US$56m, a 7% share, in 2025.
- France is Lego's fourth-largest market at US$47m, a 6% share, in 2025.
- Canada is Lego's fifth-largest market at US$43m, a 5% share, in 2025.
Market Share by Country in 2025
| # | Country | GMV Share 2025 | Share | GMV 2025 |
|---|---|---|---|---|
| 1 | 38% | US$315m | ||
| 2 | 11% | US$91m | ||
| 3 | 7% | US$56m | ||
| 4 | 6% | US$47m | ||
| 5 | 5% | US$43m |
Brand View
Total revenue across all revenue streams
The United States is Lego's biggest market in 2025 at US$1,467m and a 32% share, ahead of the next largest markets.
Lego Revenue Share by Country
- United States is Lego's largest market at US$1,467m, a 32% share, in 2025.
- Germany is Lego's second-largest market at US$344m, a 8% share, in 2025.
- United Kingdom is Lego's third-largest market at US$298m, a 6% share, in 2025.
- France is Lego's fourth-largest market at US$229m, a 5% share, in 2025.
- Greater China is Lego's fifth-largest market at US$206m, a 4% share, in 2025.
Market Share by Country in 2025
| # | Country | GMV Share 2025 | Share | GMV 2025 |
|---|---|---|---|---|
| 1 | 32% | US$1,467m | ||
| 2 | 8% | US$344m | ||
| 3 | 6% | US$298m | ||
| 4 | 5% | US$229m | ||
| 5 | 4% | US$206m |
See the Complete Lego Profile
Every metric on this page plus markets, categories and shoppers in one view.
Discover Profiles
Ready to Unlock the Full Power of ECDB?
Book a demo to see how ECDB's market intelligence can support your business.