Louis Vuitton Conversion Rate & Transaction KPIs

Louis Vuitton converts visits at a 1.1% conversion rate in 2025, generating 2,710,481 orders from 1,088,484 buyers at a 2.5 purchase frequency.

Conversion Rate

2025
1.1%

Number of Orders

2025
2,710,481

Number of Buyers

2025
1,088,484

Purchase Frequency

2025
2.5

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Louis Vuitton Average Order Value

  • Louis Vuitton's gross average order value (AOV) is US$1,181.13 in 2025.
  • Discounts of US$171.14 and returns of US$159.43 took Louis Vuitton's net AOV to US$850.56 in 2025.
  • After US$91.79 VAT, Louis Vuitton's final AOV was US$942.35 in 2025.

Average Order Value Calculation in 2025

US$1,181.13
US$171.14
US$159.43
US$850.56
US$91.79
US$942.35

Net AOV (before deductions)

Discounts

Returns

Net AOV (after deductions)

VAT

Gross AOV (after deductions)

Louis Vuitton Monthly Number of Orders

  • Louis Vuitton recorded 208,237 orders in 10/26.
  • Across 2025, Louis Vuitton recorded 2,710,481 orders in total.

Number of Orders

10/26
208,237

Monthly Number of Orders (in Thousands)

11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
09/26
208
10/26

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Louis Vuitton Monthly Number of Buyers

  • Louis Vuitton had 148,463 buyers in 10/26.
  • Across 2025, 1,088,484 buyers shopped at Louis Vuitton.

Number of Buyers

10/26
148,463

Monthly Number of Buyers (in Thousands)

11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
09/26
148
10/26

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Louis Vuitton Monthly Purchase Frequency

  • Louis Vuitton shoppers ordered about 1.4 times in 10/26.
  • Across 2025, each Louis Vuitton buyer placed 2.5 orders in total.

Purchase Frequency

10/26
1.4

Monthly Purchase Frequency

11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
09/26
1.4
10/26

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Louis Vuitton Monthly Gross AOV After Deductions

  • Louis Vuitton's monthly gross AOV was US$895.89 in 10/26.
  • For 2025, Louis Vuitton's gross AOV before deductions was US$1,181.13.

Gross AOV

10/26
US$895.89

Monthly Gross AOV After Deductions (in US$)

11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
09/26
US$895.89
10/26

Track Monthly Momentum

Track Louis Vuitton's full monthly history to spot momentum and seasonality.

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See Every KPI Over Time in Profiles

Full history for conversion, AOV and order economics.

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Conversion Rate & Transaction KPIs of Louis Vuitton's Competitors

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