Louis Vuitton Sales by Country

Retailer View

Online revenue generated as a retailer via own D2C channels

The United States is Louis Vuitton's biggest market in 2025 at US$817m and a 32% share, ahead of the next largest markets.

Biggest Market

32%

2nd Biggest Market

19%

3rd Biggest Market

7%

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Louis Vuitton Revenue Share by Country

  • United States is Louis Vuitton's largest market at US$817m, a 32% share, in 2025.
  • Japan is Louis Vuitton's second-largest market at US$474m, a 19% share, in 2025.
  • South Korea is Louis Vuitton's third-largest market at US$179m, a 7% share, in 2025.
  • United Kingdom is Louis Vuitton's fourth-largest market at US$143m, a 6% share, in 2025.
  • France is Louis Vuitton's fifth-largest market at US$139m, a 5% share, in 2025.

Market Share by Country in 2025

#CountryGMV Share 2025ShareGMV 2025
1
32%US$817m
2
19%US$474m
3
7%US$179m
4
6%US$143m
5
5%US$139m

Brand View

Total revenue across all revenue streams

Greater China is Louis Vuitton's biggest market in 2025 at US$579m and a 20% share, ahead of the next largest markets.

Biggest Market

20%

2nd Biggest Market

18%

3rd Biggest Market

11%

Louis Vuitton Revenue Share by Country

  • Greater China is Louis Vuitton's largest market at US$579m, a 20% share, in 2025.
  • United States is Louis Vuitton's second-largest market at US$521m, a 18% share, in 2025.
  • Japan is Louis Vuitton's third-largest market at US$319m, a 11% share, in 2025.
  • France is Louis Vuitton's fourth-largest market at US$203m, a 7% share, in 2025.
  • South Korea is Louis Vuitton's fifth-largest market at US$174m, a 6% share, in 2025.

Market Share by Country in 2025

#CountryGMV Share 2025ShareGMV 2025
1
20%US$579m
2
18%US$521m
3
11%US$319m
4
7%US$203m
5
6%US$174m

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Sales by Country of Louis Vuitton's Competitors

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