Lululemon Conversion Rate & Transaction KPIs

Lululemon converts visits at a 2.9% conversion rate in 2025, generating 60,148,083 orders from 22,250,925 buyers at a 2.7 purchase frequency.

Conversion Rate

2025
2.9%

Number of Orders

2025
60,148,083

Number of Buyers

2025
22,250,925

Purchase Frequency

2025
2.7

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Lululemon Average Order Value

  • Lululemon's gross average order value (AOV) is US$131.27 in 2025.
  • Discounts of US$22.07 and returns of US$27.26 took Lululemon's net AOV to US$81.94 in 2025.
  • After US$5.44 VAT, Lululemon's final AOV was US$87.38 in 2025.

Average Order Value Calculation in 2025

US$131.27
US$22.07
US$27.26
US$81.94
US$5.44
US$87.38

Net AOV (before deductions)

Discounts

Returns

Net AOV (after deductions)

VAT

Gross AOV (after deductions)

Lululemon Monthly Number of Orders

  • Lululemon recorded 4,883,508 orders in 10/26.
  • Across 2025, Lululemon recorded 60,148,083 orders in total.

Number of Orders

10/26
4,883,508

Monthly Number of Orders (in Thousands)

11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
09/26
4,884
10/26

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Lululemon Monthly Number of Buyers

  • Lululemon had 3,126,111 buyers in 10/26.
  • Across 2025, 22,250,925 buyers shopped at Lululemon.

Number of Buyers

10/26
3,126,111

Monthly Number of Buyers (in Thousands)

11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
09/26
3,126
10/26

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Lululemon Monthly Purchase Frequency

  • Lululemon shoppers ordered about 1.6 times in 10/26.
  • Across 2025, each Lululemon buyer placed 2.7 orders in total.

Purchase Frequency

10/26
1.6

Monthly Purchase Frequency

11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
09/26
1.6
10/26

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Lululemon Monthly Gross AOV After Deductions

  • Lululemon's monthly gross AOV was US$93.18 in 10/26.
  • For 2025, Lululemon's gross AOV before deductions was US$131.27.

Gross AOV

10/26
US$93.18

Monthly Gross AOV After Deductions (in US$)

11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
09/26
US$93.18
10/26

Track Monthly Momentum

Track Lululemon's full monthly history to spot momentum and seasonality.

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See Every KPI Over Time in Profiles

Full history for conversion, AOV and order economics.

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