In 2025, lululemon.com was the single largest store selling Lululemon online, generating US$3,522m at a 70.6% share of the brand's online brand revenue, ahead of tmall.com and lululemon.com.au in second and third place. The ranking mixes Lululemon's own D2C stores with major third-party wholesale marketplaces, showing exactly where the brand's online sales take place.
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| # | Store | Channel Type | Brand Revenue Online (2025) Share |
|---|---|---|---|
| 1. | D2C | US$3,522m70.6% | |
| 2. | D2C | US$500m10.0% | |
| 3. | D2C | US$268m5.4% | |
| 4. | D2C | US$187m3.7% | |
| 5. | D2C | US$131m2.6% |
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