Nintendo Conversion Rate & Transaction KPIs

Nintendo converts visits at a 3.1% conversion rate in 2025, generating 147,245,252 orders from 49,505,876 buyers at a 3 purchase frequency.

Conversion Rate

2025
3.1%

Number of Orders

2025
147,245,252

Number of Buyers

2025
49,505,876

Purchase Frequency

2025
3

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Nintendo Average Order Value

  • Nintendo's gross average order value (AOV) is US$73.3 in 2025.
  • Discounts of US$7.45 and returns of US$4.41 took Nintendo's net AOV to US$61.43 in 2025.
  • After US$6.04 VAT, Nintendo's final AOV was US$67.48 in 2025.

Average Order Value Calculation in 2025

US$73.3
US$7.45
US$4.41
US$61.43
US$6.04
US$67.48

Net AOV (before deductions)

Discounts

Returns

Net AOV (after deductions)

VAT

Gross AOV (after deductions)

Nintendo Monthly Number of Orders

  • Nintendo recorded 14,702,224 orders in 10/26.
  • Across 2025, Nintendo recorded 147,245,252 orders in total.

Number of Orders

10/26
14,702,224

Monthly Number of Orders (in Thousands)

11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
09/26
14,702
10/26

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Nintendo Monthly Number of Buyers

  • Nintendo had 8,148,638 buyers in 10/26.
  • Across 2025, 49,505,876 buyers shopped at Nintendo.

Number of Buyers

10/26
8,148,638

Monthly Number of Buyers (in Thousands)

11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
09/26
8,149
10/26

Track Monthly Momentum

Track Nintendo's full monthly history to spot momentum and seasonality.

Nintendo Monthly Purchase Frequency

  • Nintendo shoppers ordered about 1.8 times in 10/26.
  • Across 2025, each Nintendo buyer placed 3 orders in total.

Purchase Frequency

10/26
1.8

Monthly Purchase Frequency

11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
09/26
1.8
10/26

Compare with Other Retailers

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Nintendo Monthly Gross AOV After Deductions

  • Nintendo's monthly gross AOV was US$76.73 in 10/26.
  • For 2025, Nintendo's gross AOV before deductions was US$73.3.

Gross AOV

10/26
US$76.73

Monthly Gross AOV After Deductions (in US$)

11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
09/26
US$76.73
10/26

Track Monthly Momentum

Track Nintendo's full monthly history to spot momentum and seasonality.

See Every KPI Over Time in Profiles

Full history for conversion, AOV and order economics.

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