Nintendo — Top Retailers
In 2025, amazon.co.jp was the single largest store selling Nintendo online, generating US$1,104m at a 26.8% share of the brand's online brand revenue, ahead of amazon.com and nintendo.co.uk in second and third place. The ranking mixes Nintendo's own D2C stores with major third-party wholesale marketplaces, showing exactly where the brand's online sales take place.
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Top Stores Selling Nintendo
- amazon.co.jp generated US$1,104m in brand revenue online, a 26.8% share, in 2025.
- amazon.com generated US$1,010m in brand revenue online, a 24.5% share, in 2025.
- nintendo.co.uk generated US$137m in brand revenue online, a 3.3% share, in 2025.
| # | Store | Channel Type | Brand Revenue Online (2025) Share |
|---|---|---|---|
| 1. | Wholesale | US$1,104m26.8% | |
| 2. | Wholesale | US$1,010m24.5% | |
| 3. |  nintendo.co.uk | D2C | US$137m3.3% |
| 4. | Wholesale | US$113m2.7% | |
| 5. | Wholesale | US$97m2.4% |
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