Nintendo Sales by Country
Retailer View
Online revenue generated as a retailer via own D2C channels
The United States is Nintendo's biggest market in 2025 at US$3,199m and a 32% share, ahead of the next largest markets.
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Nintendo Revenue Share by Country
- United States is Nintendo's largest market at US$3,199m, a 32% share, in 2025.
- Japan is Nintendo's second-largest market at US$2,479m, a 25% share, in 2025.
- United Kingdom is Nintendo's third-largest market at US$617m, a 6% share, in 2025.
- Germany is Nintendo's fourth-largest market at US$574m, a 6% share, in 2025.
- France is Nintendo's fifth-largest market at US$524m, a 5% share, in 2025.
Market Share by Country in 2025
| # | Country | GMV Share 2025 | Share | GMV 2025 |
|---|---|---|---|---|
| 1 | 32% | US$3,199m | ||
| 2 | 25% | US$2,479m | ||
| 3 | 6% | US$617m | ||
| 4 | 6% | US$574m | ||
| 5 | 5% | US$524m |
Brand View
Total revenue across all revenue streams
The United States is Nintendo's biggest market in 2025 at US$1,391m and a 34% share, ahead of the next largest markets.
Nintendo Revenue Share by Country
- United States is Nintendo's largest market at US$1,391m, a 34% share, in 2025.
- Japan is Nintendo's second-largest market at US$942m, a 23% share, in 2025.
- United Kingdom is Nintendo's third-largest market at US$206m, a 5% share, in 2025.
- Germany is Nintendo's fourth-largest market at US$197m, a 5% share, in 2025.
- France is Nintendo's fifth-largest market at US$173m, a 4% share, in 2025.
Market Share by Country in 2025
| # | Country | GMV Share 2025 | Share | GMV 2025 |
|---|---|---|---|---|
| 1 | 34% | US$1,391m | ||
| 2 | 23% | US$942m | ||
| 3 | 5% | US$206m | ||
| 4 | 5% | US$197m | ||
| 5 | 4% | US$173m |
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Every metric on this page plus markets, categories and shoppers in one view.
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