Phlur Company & Revenue

Main Category

Care Products

Main Country Selling to

United States

Revenue (GMV)

US$21m

2025

Global Rank

7,885

2025

Conversion Rate

3.5-4.0%

2025

Average Order Value

2025

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Revenue Development

Country & Category Splits

Company Financials

Transaction KPIs

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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.

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Revenue & Turnover Sales by Country & Market Shares Revenue Split by Product Categories Customer Demographics and Shopper Insights Marketplace Sales: 1st & 3rd Party GMV Top Stores Other Retailers in the Market Transaction KPIs: Conversion Rate, Average Order Value Payment, Shipping and Shop Software Provider Landscape

Phlur Revenue & Turnover

Phlur Annual Revenue & Growth by Year

Phlur's annual sales amounted to US$21m in 2025. This represents a change of 50-55% from the previous year. Phlur is expected to see a growth rate of 15-20% in 2026 compared to 2025, indicating a projected shift in performance.

Annual Revenue (GMV)

US$21m

2025

Annual Growth Forecast

15-20%

25/26

E-Commerce Revenue (GMV in Million US$)

2023

2024

2025

2026

2027

Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.

Phlur Monthly Sales & Revenue Development

Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Phlur, revenues in June of 2026 were US$2m. This marks a change in monthly revenues of 0-5% from May.

Revenue Current Month (GMV)

US$2m

06/26

Growth from Previous Month

0-5%

05/26-06/26

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Monthly E-Commerce Revenue (GMV in Million US$)

02-2026

03-2026

04-2026

05-2026

US$2m

06-2026

Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.

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Phlur Sales by Country & Market Shares

Phlur's main market is the United States, where the retailer generated 98% of revenues in 2025. Phlur engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.

Market Shares by Country

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Phlur Revenue Split by Product Categories

Phlur sales by product category provide a deeper look into its income structure. Phlur's most significant category is Care Products, which accounts for 85% of total sales in 2025. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.

Revenue Breakdown by Category

2025

Care Products (85%)

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Phlur Customer Demographics and Shopper Insights

13% of the customers of phlur.com, the largest store of Phlur, are in the 18–24 years age group, contributing to the retailer’s overall customer demographics. The remaining shoppers are distributed across the other age groups. At the same time, 31% of the customers of phlur.com are in the low income group, adding further detail to these customer demographics and providing customer insights into different audience segments.

Revenue Breakdown by Customer Age Groups

2025

18-24 (13.0%)

Revenue Breakdown by Customer Income Groups

2025

Low (31.0%)

Phlur Marketplace Sales: 1st & 3rd Party GMV

1P vs 3P Revenue/Sales

Phlur's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Phlur either acts as the seller (1P) or distributes products from other sellers (3P). In 2025, Phlur's 1P sales contributed 100% to total GMV, while the 3P GMV accounted for 0%.

3P Share

2025

3P Share Forecast

2026

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1P/3P Revenue/Sales Split

2022

2023

2024

100%0%

2025

2026

1P Activity

3P Activity

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Phlur Top Stores

Phlur's flagship domain phlur.com generated revenues of US$21m in 2025. Forecasts expect a revenue change of 15-20% in the coming year.

Top Online Stores by GMV (in Million US$)

# 1

phlur.com

The Center Brands, LLC

2022

2023

2024

2025

2026

Position

Store

phlur.com

The Center Brands, LLC

2021

2022

2023

2024

2025

2026

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Position	Store	2025
1.	phlur.com The Center Brands, LLC	21
1.	phlur Example 123
2.	phlur Store Name Some 24
3.	phlur Emerald Emera
4.	phlur Rose HRU
5.	phlur Cake Store Company 24
6.	phlur Lime Database Inc.
7.	phlur Cyan CPU Chips Something
8.	phlur Gray Singal Company
9.	phlur Scissor Indigo

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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.

Phlur - Other Retailers in the Market

Online stores such as creedboutique.com and luckyscent.com are part of the wider e-commerce landscape in which phlur.com operates.

Overview of Retailers Across the Broader Market

phlur.com

creedboutique.com

luckyscent.com

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Phlur Transaction KPIs: Conversion Rate, Average Order Value

Analyzing transactions on Phlur reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 3.5-4.0% in 2025, offering insight into user behavior.

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Conversion Rate

3.5-4.0%

2025

Average Order Value

2025

Return Rate

2025

Discount Rate

2025

Phlur Payment, Shipping and Shop Software Provider Landscape

Payment and shipping options have a major impact on customer satisfaction. In the case of Phlur, the payment providers Not communicated (Other) are available. Shipping providers, on the other hand, vary significantly depending on the market. Overall, Phlur offers UPS (United Parcel Service).

Payment Provider

Not communicated (Other)

Shipping Provider

UPS (United Parcel Service)

Shop Software