Jo Malone Company & Revenue
Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Jo Malone Revenue & Turnover
Jo Malone Annual Revenue & Growth by Year
Jo Malone's annual sales amounted to US$150m in 2025. This represents a change of 0-5% from the previous year. Jo Malone is expected to see a growth rate of <0% in 2026 compared to 2025, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
E-Commerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.
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Jo Malone Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Jo Malone, revenues in February of 2026 were US$10m. This marks a change in monthly revenues of <0% from January.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly E-Commerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.
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Jo Malone Sales by Country & Market Shares
Jo Malone's main market is the United States, where the retailer generated 24% of revenues in 2025. Jo Malone engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Jo Malone Revenue Split by Product Categories
Jo Malone sales by product category provide a deeper look into its income structure. Jo Malone's most significant category is Care Products, which accounts for 99% of total sales in 2025. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Care Products (99%)
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Jo Malone Customer Demographics and Shopper Insights
13% of the customers of jomalone.com, the largest store of Jo Malone, are in the 18–24 years age group, contributing to the retailer’s overall customer demographics. The remaining shoppers are distributed across the other age groups. At the same time, 29% of the customers of jomalone.com are in the low income group, adding further detail to these customer demographics and providing customer insights into different audience segments.
Revenue Breakdown by Customer Age Groups
18-24 (13.0%)
Revenue Breakdown by Customer Income Groups
Low (29.0%)
Jo Malone Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
Jo Malone's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Jo Malone either acts as the seller (1P) or distributes products from other sellers (3P). In 2025, Jo Malone's' 1P sales contributed 100% to total GMV, while the 3P GMV accounted for 0%.
3P Share
3P Share Forecast
20261P/3P Revenue/Sales Split
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Jo Malone Top Stores
Jo Malone's flagship domain jomalone.com generated revenues of US$36m in 2025. Forecasts expect a revenue change of 0-5% in the coming year.
Top Online Stores by GMV (in Million US$)
jomalone.comIdentify Top Stores with Full Revenue Breakdown
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| Position | Store | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|---|
| 1. | jomalone.com Jo Malone London, Inc. | 36 |
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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.
Jo Malone Competitor Analysis & Similar Stores
ulta.com is the closest competitor to Jo Malone's largest online store jomalone.com, with a similarity score of 100.0% in 2025. lancome-usa.com is another key store with a high similarity score of 100.0%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.
Top Competitors and Similar Stores
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Jo Malone Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Jo Malone reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 3.0-3.5% in 2025, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Jo Malone Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Jo Malone, the payment providers Mastercard (Cards), VISA (Cards) and American Express (Cards) are available. Shipping providers, on the other hand, vary significantly depending on the market. Overall, Jo Malone offers Not communicated and Self-collection / Click & collect.
Payment Provider
Shipping Provider
Shop Software
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