Pinduoduo Marketplace 1P vs 3P Split
Pinduoduo generated US$780,450m in total Gross Merchandise Volume (GMV) in 2025, of which 100% comes from third-party sellers and the rest is first-party net sales plus VAT. All in one standardized GMV, so 1P, 3P and hybrid models compare like for like.
E-Commerce Market Intelligence
Built on real transaction data and modeled by our analysts, so you know which markets to enter and which retailers are winning.
Pinduoduo GMV Composition Over Time
- Pinduoduo's total GMV reached US$780,450m in 2025.
- Pinduoduo's 3P GMV from third-party sellers was US$780,450m in 2025.
E-Commerce Revenue Split by 1P & 3P (GMV in Million US$)
Making 1P, 3P and Hybrid Comparable
Different business models are measured differently. First party retailers are assessed on net sales, while third party and hybrid models are measured on Gross Merchandise Volume (GMV), the total value of transactions processed through the retailer. To rank them on one basis, we standardize every retailer onto a single total GMV, whatever its business model.
Pinduoduo 1P vs 3P Share
- First-party sales made up 0% of Pinduoduo's GMV in 2025.
- Third-party sellers contributed 100% of Pinduoduo's GMV, or US$780,450m, in 2025.
- Pinduoduo's 1P side combines US$0m net sales and US$0m VAT of the US$780,450m total in 2025.
E-Commerce Revenue Split 2025 by 1P & 3P (GMV in Million US$)
See the Full GMV Breakdown in Profiles
Full 1P and 3P history and sellers behind the GMV.
Discover Profiles
Marketplace GMV of Pinduoduo's Competitors
Ready to Unlock the Full Power of ECDB?
Book a demo to see how ECDB's market intelligence can support your business.