Pinduoduo Company & Revenue
Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Pinduoduo Revenue & Turnover
Pinduoduo Annual Revenue & Growth by Year
Pinduoduo's annual sales on its online store pinduoduo.com amounted to US$715,249m in 2024. This represents a change of 25-30% from the previous year. Pinduoduo's largest online store is expected to see a growth rate of 10-15% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Pinduoduo Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Pinduoduo, revenues in July of 2025 were US$81,548m on its domain pinduoduo.com. This marks a change in monthly revenues of 60-65% from June.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Pinduoduo Sales by Country & Market Shares
Pinduoduo's main market is Greater China, where its main online store, pinduoduo.com, generated 100% of revenues in 2024. Pinduoduo engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Pinduoduo Revenue Split by Product Categories
Pinduoduo sales by product category provide a deeper look into its income structure. Pinduoduo's most significant category is Grocery, which accounts for 24% of total sales in 2024 at its largest online store, pinduoduo.com. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Grocery (24%)
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Pinduoduo Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
Pinduoduo's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Pinduoduo either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Pinduoduo's' 1P sales contributed 0% to total GMV, while the 3P GMV accounted for 100%.
3P Share
3P Share Forecast
20251P/3P Revenue/Sales Split
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Pinduoduo Top Stores
Pinduoduo's flagship domain pinduoduo.com generated revenues of US$715,249m in 2024. Forecasts expect a revenue change of 10-15% in the coming year.
Top Online Stores by Net Sales (in Million US$)
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | pinduoduo.com PDD Holdings, Inc. | 715,249 |
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Pinduoduo Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Pinduoduo's largest online store pinduoduo.com reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.5-3.0% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
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