Pinduoduo Conversion Rate & Transaction KPIs

Pinduoduo converts visits at a 2.5% conversion rate in 2025, generating 6,537,105,050 orders from 60,204,108 buyers at a 50.3 purchase frequency.

Conversion Rate

2025
2.5%

Number of Orders

2025
6,537,105,050

Number of Buyers

2025
60,204,108

Purchase Frequency

2025
50.3

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Pinduoduo Average Order Value

  • Pinduoduo's gross average order value (AOV) is US$137.95 in 2025.
  • Discounts of US$20.76 and returns of US$11.4 took Pinduoduo's net AOV to US$105.79 in 2025.
  • After US$13.6 VAT, Pinduoduo's final AOV was US$119.39 in 2025.

Average Order Value Calculation in 2025

US$137.95
US$20.76
US$11.4
US$105.79
US$13.6
US$119.39

Net AOV (before deductions)

Discounts

Returns

Net AOV (after deductions)

VAT

Gross AOV (after deductions)

Pinduoduo Monthly Number of Orders

  • Pinduoduo recorded 640,046,635 orders in 10/26.
  • Across 2025, Pinduoduo recorded 6,537,105,050 orders in total.

Number of Orders

10/26
640,046,635

Monthly Number of Orders (in Thousands)

11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
09/26
640,047
10/26

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Pinduoduo Monthly Number of Buyers

  • Pinduoduo had 104,446,210 buyers in 10/26.
  • Across 2025, 60,204,108 buyers shopped at Pinduoduo.

Number of Buyers

10/26
104,446,210

Monthly Number of Buyers (in Thousands)

11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
09/26
104,446
10/26

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Pinduoduo Monthly Purchase Frequency

  • Pinduoduo shoppers ordered about 6.1 times in 10/26.
  • Across 2025, each Pinduoduo buyer placed 50.3 orders in total.

Purchase Frequency

10/26
6.1

Monthly Purchase Frequency

11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
09/26
6.1
10/26

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Pinduoduo Monthly Gross AOV After Deductions

  • Pinduoduo's monthly gross AOV was US$141.1 in 10/26.
  • For 2025, Pinduoduo's gross AOV before deductions was US$137.95.

Gross AOV

10/26
US$141.1

Monthly Gross AOV After Deductions (in US$)

11/25
12/25
01/26
02/26
03/26
04/26
05/26
06/26
07/26
08/26
09/26
US$141.1
10/26

Track Monthly Momentum

Track Pinduoduo's full monthly history to spot momentum and seasonality.

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See Every KPI Over Time in Profiles

Full history for conversion, AOV and order economics.

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Conversion Rate & Transaction KPIs of Pinduoduo's Competitors

Tiktok Shop favicon
Tiktok Shop
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Tmall
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Taobao

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