Rare Seeds Company & Revenue
Main Country Selling to
United StatesMain Category
DIYRevenue (GMV)
2025Global Rank
2025Growth
2025 / 2024
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Rare Seeds Revenue & Forecast
Rare Seeds Revenue, Sales & Forecast
- Rare Seeds's e-commerce revenue reached US$88m in 2025.
- Rare Seeds's annual sales changed +5% year over year in 2025.
- In 2024, Rare Seeds's e-commerce revenue was US$84m.
Annual Revenue (GMV)
2025Forecast
2026Get Rare Seeds's full revenue forecast in Profiles to size future demand and plan ahead.
Explore ProfilesE-Commerce Revenue (GMV in Million US$)
Forecast
2026Get Rare Seeds's full revenue forecast in Profiles to size future demand and plan ahead.
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See where Rare Seeds leads or trails on revenue, growth and forecast, so you can spot the gaps worth acting on.
Discover Analyze & CompareRare Seeds Monthly Sales & Revenue Development
- Rare Seeds's monthly e-commerce sales reached US$8m in 10/26.
- Rare Seeds's monthly sales changed +9% versus the previous month in 10/26.
- Across 2025, Rare Seeds's e-commerce revenue totaled US$88m.
Revenue Current Month (GMV)
10/26Compare with Other Retailers
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Discover Analyze & CompareE-Commerce Revenue (GMV in Million US$)
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Discover Analyze & CompareRare Seeds Top Stores by Revenue
- rareseeds.com is Rare Seeds's largest store at US$88m in United States, a +5% change versus 2024.
| # | Store | Main Market | GMV 2025 | Growth 24/25 |
|---|---|---|---|---|
| 1. |  rareseeds.com | US$88m | +5% |
Rare Seeds has only one top store, so there are no other stores to compare it with in this table.
Rare Seeds Sales by Country
The United States is Rare Seeds's biggest market in 2025 at US$86m and a 98% share, ahead of the next largest markets.
Rare Seeds Revenue Share by Country
- United States is Rare Seeds's largest market at US$86m, a 98% share, in 2025.
- Canada is Rare Seeds's second-largest market at US$2m, a 2% share, in 2025.
- Worldwide is Rare Seeds's third-largest market at US$0.4m, a 1% share, in 2025.
Market Share by Country in 2025
| # | Country | GMV Share 2025 | Share | GMV 2025 |
|---|---|---|---|---|
| 1 | 98% | US$86m | ||
| 2 | 2% | US$2m | ||
| 3 | 1% | US$0.4m |
Rare Seeds Competitors
Rare Seeds's biggest store rareseeds.com, at US$88m GMV, is most similar to hollandbulbfarms.com at a 100.0 Match Score, ahead of farmergracy.co.uk at 70.7.
Rare Seeds Competitor Landscape
- hollandbulbfarms.com is the store most similar to Rare Seeds's biggest store at a 100.0 Match Score, with US$0.1bn GMV.
- farmergracy.co.uk ranks next as a similar store at a 70.7 Match Score and US$0.0bn GMV.
Rare Seeds's Biggest Store vs 5 Closest Stores
Total GMV 2025 (in US$ billion)
How We Define Competitors
The competitors here are generated with the Competitor Finder, which scores each store against its competitors on a Match Score. With the Competitor Finder you set your own Match Score from a range of similarity dimensions and refine it with filters, so this view is one example configuration and may not match how you define competition.
Discover Competitor Finder for More DetailsTop Rare Seeds Competitors & Similar Stores
- hollandbulbfarms.com tops the stores most similar to Rare Seeds's biggest store at a 100.0 Match Score and a US$295 AOV.
- farmergracy.co.uk is a close alternative at a 70.7 Match Score and a US$224 AOV.
Compare Now
Tick stores, then compare them side by side.
| Compare | # | Store | Match Score | GMV 2025 | Purchase Freq. 2025 | AOV 2025 |
|---|---|---|---|---|---|---|
| rareseeds.com | US$88.4m | 1.7 | US$294 | |||
| 1. | hollandbulbfarms.com | 100% | US$62.1m | 1.7 | US$295 | |
| 2. | 71% | US$44.6m | 1.9 | US$224 |
Rare Seeds Conversion Rate & Transaction KPIs
Rare Seeds converts visits at a 2.3% conversion rate in 2025, generating 300,092 orders from 175,163 buyers at a 1.7 purchase frequency.
Conversion Rate
2025Number of Orders
2025Number of Buyers
2025Purchase Frequency
2025Rare Seeds Average Order Value
- Rare Seeds's gross average order value (AOV) is US$324.48 in 2025.
- Discounts of US$29.9 and returns of US$14.48 took Rare Seeds's net AOV to US$280.11 in 2025.
- After US$14.31 VAT, Rare Seeds's final AOV was US$294.42 in 2025.
Average Order Value Calculation in 2025
Net AOV (before deductions)
Discounts
Returns
Net AOV (after deductions)
VAT
Gross AOV (after deductions)
Rare Seeds Monthly Number of Orders
- Rare Seeds recorded 26,895 orders in 10/26.
- Across 2025, Rare Seeds recorded 300,092 orders in total.
Number of Orders
10/26Compare with Other Retailers
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Monthly Number of Orders (in Thousands)
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Rare Seeds Monthly Number of Buyers
- Rare Seeds had 25,602 buyers in 10/26.
- Across 2025, 175,163 buyers shopped at Rare Seeds.
Number of Buyers
10/26Track Monthly Momentum
Track Rare Seeds's full monthly history to spot momentum and seasonality.
Monthly Number of Buyers (in Thousands)
Track Monthly Momentum
Track Rare Seeds's full monthly history to spot momentum and seasonality.
Rare Seeds Monthly Purchase Frequency
- Rare Seeds shoppers ordered about 1.1 times in 10/26.
- Across 2025, each Rare Seeds buyer placed 1.7 orders in total.
Purchase Frequency
10/26Compare with Other Retailers
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Monthly Purchase Frequency
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Rare Seeds Monthly Gross AOV After Deductions
- Rare Seeds's monthly gross AOV was US$295.28 in 10/26.
- For 2025, Rare Seeds's gross AOV before deductions was US$324.48.
Gross AOV
10/26Track Monthly Momentum
Track Rare Seeds's full monthly history to spot momentum and seasonality.
Monthly Gross AOV After Deductions (in US$)
Track Monthly Momentum
Track Rare Seeds's full monthly history to spot momentum and seasonality.
Rare Seeds Marketplace 1P vs 3P Split
Rare Seeds generated US$88m in total Gross Merchandise Volume (GMV) in 2025, of which 0% comes from third-party sellers and the rest is first-party net sales plus VAT. All in one standardized GMV, so 1P, 3P and hybrid models compare like for like.
Rare Seeds GMV Composition Over Time
- Rare Seeds's total GMV reached US$88m in 2025.
- Rare Seeds's 1P net sales were US$84m, plus US$4m VAT on 1P, in 2025.
E-Commerce Revenue Split by 1P & 3P (GMV in Million US$)
Making 1P, 3P and Hybrid Comparable
Different business models are measured differently. First party retailers are assessed on net sales, while third party and hybrid models are measured on Gross Merchandise Volume (GMV), the total value of transactions processed through the retailer. To rank them on one basis, we standardize every retailer onto a single total GMV, whatever its business model.
Rare Seeds Product Categories
DIY is Rare Seeds's biggest product category in 2025 at 100%, ahead of the next-largest categories in the full breakdown of what it sells.
Rare Seeds Revenue Breakdown by Product Category
- DIY is Rare Seeds's largest product category at 100% of 2025 sales.
Revenue Share by Category in 2025
| # | Category | Share 2025 | Further Breakdown | |
|---|---|---|---|---|
| 1 | 100% |
See the Complete Rare Seeds Profile
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Rare Seeds's Competitors
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