Rodan And Fields Company & Revenue

Main Category

Care Products

Main Country Selling to

United States

Revenue (GMV)

US$26m

2025

Global Rank

5,262

2025

Conversion Rate

3.5-4.0%

2025

Average Order Value

2025

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Revenue Development

Country & Category Splits

Company Financials

Transaction KPIs

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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.

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Revenue & Turnover Sales by Country & Market Shares Revenue Split by Product Categories Customer Demographics and Shopper Insights Marketplace Sales: 1st & 3rd Party GMV Top Stores Other Retailers in the Market Transaction KPIs: Conversion Rate, Average Order Value Payment, Shipping and Shop Software Provider Landscape

Rodan And Fields Revenue & Turnover

Rodan And Fields Annual Revenue & Growth by Year

Rodan And Fields's annual sales amounted to US$26m in 2025. This represents a change of <0% from the previous year. Rodan And Fields is expected to see a growth rate of 5-10% in 2026 compared to 2025, indicating a projected shift in performance.

Annual Revenue (GMV)

US$26m

2025

Annual Growth Forecast

5-10%

25/26

E-Commerce Revenue (GMV in Million US$)

2023

2024

2025

2026

2027

Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.

Rodan And Fields Monthly Sales & Revenue Development

Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Rodan And Fields, revenues in May of 2026 were US$2m. This marks a change in monthly revenues of 0-5% from April.

Revenue Current Month (GMV)

US$2m

05/26

Growth from Previous Month

0-5%

04/26-05/26

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Monthly E-Commerce Revenue (GMV in Million US$)

01-2026

02-2026

03-2026

04-2026

US$2m

05-2026

Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.

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Rodan And Fields Sales by Country & Market Shares

Rodan And Fields's main market is the United States, where the retailer generated 100% of revenues in 2025. Rodan And Fields engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.

Market Shares by Country

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Rodan And Fields Revenue Split by Product Categories

Rodan And Fields sales by product category provide a deeper look into its income structure. Rodan And Fields's most significant category is Care Products, which accounts for 100% of total sales in 2025. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.

Revenue Breakdown by Category

2025

Care Products (100%)

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Rodan And Fields Customer Demographics and Shopper Insights

6% of the customers of rodanandfields.com, the largest store of Rodan And Fields, are in the 18–24 years age group, contributing to the retailer’s overall customer demographics. The remaining shoppers are distributed across the other age groups. At the same time, 28% of the customers of rodanandfields.com are in the low income group, adding further detail to these customer demographics and providing customer insights into different audience segments.

Revenue Breakdown by Customer Age Groups

2025

18-24 (6.0%)

Revenue Breakdown by Customer Income Groups

2025

Low (28.0%)

Rodan And Fields Marketplace Sales: 1st & 3rd Party GMV

1P vs 3P Revenue/Sales

Rodan And Fields's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Rodan And Fields either acts as the seller (1P) or distributes products from other sellers (3P). In 2025, Rodan And Fields's 1P sales contributed 100% to total GMV, while the 3P GMV accounted for 0%.

3P Share

2025

3P Share Forecast

2026

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1P/3P Revenue/Sales Split

2022

2023

2024

100%0%

2025

2026

1P Activity

3P Activity

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Rodan And Fields Top Stores

Rodan And Fields's flagship domain rodanandfields.com generated revenues of US$26m in 2025. Forecasts expect a revenue change of 5-10% in the coming year.

Top Online Stores by GMV (in Million US$)

# 1

rodanandfields.com

N/A

2022

2023

2024

2025

2026

Position

Store

rodanandfields.com

N/A

2021

2022

2023

2024

2025

2026

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Position	Store	2025
1.	rodanandfields.com N/A	26
1.	rodanandfields Example 123
2.	rodanandfields Store Name Some 24
3.	rodanandfields Emerald Emera
4.	rodanandfields Rose HRU
5.	rodanandfields Cake Store Company 24
6.	rodanandfields Lime Database Inc.
7.	rodanandfields Cyan CPU Chips Something
8.	rodanandfields Gray Singal Company
9.	rodanandfields Scissor Indigo

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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.

Rodan And Fields - Other Retailers in the Market

Online stores such as ulta.com and lancome-usa.com are part of the wider e-commerce landscape in which rodanandfields.com operates.

Overview of Retailers Across the Broader Market

rodanandfields.com

ulta.com

lancome-usa.com

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Rodan And Fields Transaction KPIs: Conversion Rate, Average Order Value

Analyzing transactions on Rodan And Fields reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 3.5-4.0% in 2025, offering insight into user behavior.

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Conversion Rate

3.5-4.0%

2025

Average Order Value

2025

Return Rate

2025

Discount Rate

2025

Rodan And Fields Payment, Shipping and Shop Software Provider Landscape

Payment and shipping options have a major impact on customer satisfaction. In the case of Rodan And Fields, the payment providers Mastercard (Cards), VISA (Cards) and American Express (Cards) are available. Shipping providers, on the other hand, vary significantly depending on the market. Overall, Rodan And Fields offers Not communicated.

Payment Provider

Mastercard (Cards)

Shipping Provider

Not communicated

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