Rodan And Fields Company & Revenue
Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Rodan And Fields Revenue & Turnover
Rodan And Fields Annual Revenue & Growth by Year
Rodan And Fields's annual sales on its online store rodanandfields.com amounted to US$31m in 2024. This represents a change of <0% from the previous year. Rodan And Fields's largest online store is expected to see a growth rate of <0% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Rodan And Fields Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Rodan And Fields, revenues in September of 2025 were US$2m on its domain rodanandfields.com. This marks a change in monthly revenues of <0% from August.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Rodan And Fields Sales by Country & Market Shares
Rodan And Fields's main market is the United States, where its main online store, rodanandfields.com, generated 100% of revenues in 2024. Rodan And Fields engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Rodan And Fields Revenue Split by Product Categories
Rodan And Fields sales by product category provide a deeper look into its income structure. Rodan And Fields's most significant category is Care Products, which accounts for 100% of total sales in 2024 at its largest online store, rodanandfields.com. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Care Products (100%)
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Rodan And Fields Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
Rodan And Fields's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Rodan And Fields either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Rodan And Fields's' 1P sales contributed 100% to total GMV, while the 3P GMV accounted for 0%.
3P Share
3P Share Forecast
20251P/3P Revenue/Sales Split
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Rodan And Fields Top Stores
Rodan And Fields's flagship domain rodanandfields.com generated revenues of US$31m in 2024. Forecasts expect a revenue change of <0% in the coming year.
Top Online Stores by GMV (in Million US$)
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | rodanandfields.com N/A | 31 |
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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.
Rodan And Fields Competitor Analysis & Similar Stores
ulta.com is the closest competitor to Rodan And Fields's largest online store rodanandfields.com, with a similarity score of 100.0% in 2024. lancome-usa.com is another key store with a high similarity score of 100.0%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.
Top Competitors and Similar Stores
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Rodan And Fields Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Rodan And Fields's largest online store rodanandfields.com reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 3.5-4.0% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Rodan And Fields Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Rodan And Fields, the payment providers Mastercard (Cards), VISA (Cards) and American Express (Cards) are available at its largest online store, rodanandfields.com. Shipping providers, on the other hand, vary significantly depending on the market. Overall, rodanandfields.com offers Not communicated.
Payment Provider
Shipping Provider
Shop Software
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