Kiehls Company & Revenue
Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Kiehls Revenue & Turnover
Kiehls Annual Revenue & Growth by Year
Kiehls's annual sales amounted to US$492m in 2024. This represents a change of 25-30% from the previous year. Kiehls is expected to see a growth rate of <0% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
E-Commerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.
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Kiehls Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Kiehls, revenues in January of 2026 were US$43m. This marks a change in monthly revenues of <0% from December.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly E-Commerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.
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Kiehls Sales by Country & Market Shares
Kiehls's main market is the United States, where the retailer generated 53% of revenues in 2024. Kiehls engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Kiehls Revenue Split by Product Categories
Kiehls sales by product category provide a deeper look into its income structure. Kiehls's most significant category is Care Products, which accounts for 100% of total sales in 2024. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Care Products (100%)
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Kiehls Customer Demographics and Shopper Insights
12% of the customers of kiehls.com, the largest store of Kiehls, are in the 18–24 years age group, contributing to the retailer’s overall customer demographics. The remaining shoppers are distributed across the other age groups. At the same time, 30% of the customers of kiehls.com are in the low income group, adding further detail to these customer demographics and providing customer insights into different audience segments.
Revenue Breakdown by Customer Age Groups
18-24 (12.0%)
Revenue Breakdown by Customer Income Groups
Low (30.0%)
Kiehls Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
Kiehls's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Kiehls either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Kiehls's' 1P sales contributed 100% to total GMV, while the 3P GMV accounted for 0%.
3P Share
3P Share Forecast
20251P/3P Revenue/Sales Split
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Kiehls Top Stores
Kiehls's flagship domain kiehls.com generated revenues of US$273m in 2024. Forecasts expect a revenue change of <0% in the coming year.
Top Online Stores by GMV (in Million US$)
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | kiehls.com L'Oréal USA, Inc. | 273 |
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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.
Kiehls Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Kiehls reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 3.0-3.5% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Kiehls Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Kiehls, the payment providers Mastercard (Cards), VISA (Cards) and American Express (Cards) are available. Shipping providers, on the other hand, vary significantly depending on the market. Overall, Kiehls offers Forwarding agent (not exactly named).
Payment Provider
Shipping Provider
Shop Software
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