Tag Heuer Company & Revenue
Main Country Selling to
United StatesMain Category
FashionRevenue (GMV)
2025Global Rank
2025Growth
2025 / 2024
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Tag Heuer Revenue & Forecast
Tag Heuer Revenue, Sales & Forecast
- Tag Heuer's e-commerce revenue reached US$160m in 2025.
- Tag Heuer's annual sales changed +15% year over year in 2025.
- In 2024, Tag Heuer's e-commerce revenue was US$139m.
Annual Revenue (GMV)
2025Forecast
2026Get Tag Heuer's full revenue forecast in Profiles to size future demand and plan ahead.
Explore ProfilesE-Commerce Revenue (GMV in Million US$)
Forecast
2026Get Tag Heuer's full revenue forecast in Profiles to size future demand and plan ahead.
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Discover Analyze & CompareTag Heuer Monthly Sales & Revenue Development
- Tag Heuer's monthly e-commerce sales reached US$15m in 10/26.
- Tag Heuer's monthly sales changed +2% versus the previous month in 10/26.
- Across 2025, Tag Heuer's e-commerce revenue totaled US$160m.
Revenue Current Month (GMV)
10/26Compare with Other Retailers
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Discover Analyze & CompareE-Commerce Revenue (GMV in Million US$)
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Discover Analyze & CompareTag Heuer Top Stores by Revenue
- tagheuer.com is Tag Heuer's largest store at US$160m in United States, a +15% change versus 2024.
| # | Store | Main Market | GMV 2025 | Growth 24/25 |
|---|---|---|---|---|
| 1. |  tagheuer.com | US$160m | +15% |
Tag Heuer has only one top store, so there are no other stores to compare it with in this table.
Tag Heuer Sales by Country
The United States is Tag Heuer's biggest market in 2025 at US$38m and a 24% share, ahead of the next largest markets.
Tag Heuer Revenue Share by Country
- United States is Tag Heuer's largest market at US$38m, a 24% share, in 2025.
- United Kingdom is Tag Heuer's second-largest market at US$23m, a 14% share, in 2025.
- Japan is Tag Heuer's third-largest market at US$19m, a 12% share, in 2025.
- Australia is Tag Heuer's fourth-largest market at US$10m, a 6% share, in 2025.
- France is Tag Heuer's fifth-largest market at US$8m, a 5% share, in 2025.
Market Share by Country in 2025
| # | Country | GMV Share 2025 | Share | GMV 2025 |
|---|---|---|---|---|
| 1 | 24% | US$38m | ||
| 2 | 14% | US$23m | ||
| 3 | 12% | US$19m | ||
| 4 | 6% | US$10m | ||
| 5 | 5% | US$8m |
Tag Heuer Competitors
Tag Heuer's biggest store tagheuer.com, at US$160m GMV, is most similar to swatch.com at a 98.3 Match Score, ahead of tissotwatches.com at 98.0 and iwc.com at 97.6.
Tag Heuer Competitor Landscape
- swatch.com is the store most similar to Tag Heuer's biggest store at a 98.3 Match Score, with US$0.3bn GMV.
- tissotwatches.com ranks next as a similar store at a 98.0 Match Score and US$0.2bn GMV.
- iwc.com follows at a 97.6 Match Score and US$0.7bn GMV.
Tag Heuer's Biggest Store vs 5 Closest Stores
Total GMV 2025 (in US$ billion)
How We Define Competitors
The competitors here are generated with the Competitor Finder, which scores each store against its competitors on a Match Score. With the Competitor Finder you set your own Match Score from a range of similarity dimensions and refine it with filters, so this view is one example configuration and may not match how you define competition.
Discover Competitor Finder for More DetailsTop Tag Heuer Competitors & Similar Stores
- swatch.com tops the stores most similar to Tag Heuer's biggest store at a 98.3 Match Score and a US$420 AOV.
- tissotwatches.com is a close alternative at a 98.0 Match Score and a US$203 AOV.
- iwc.com follows at a 97.6 Match Score and a US$8,904 AOV.
Compare Now
Tick stores, then compare them side by side.
| Compare | # | Store | Match Score | GMV 2025 | Purchase Freq. 2025 | AOV 2025 |
|---|---|---|---|---|---|---|
| tagheuer.com | US$159.5m | 2.2 | US$324 | |||
| 1. | 98% | US$323.5m | 2.2 | US$420 | ||
| 2. | tissotwatches.com | 98% | US$169.3m | 2.2 | US$203 | |
| 3. | 98% | US$683.0m | 1.2 | US$8,904 | ||
| 4. | omegawatches.com | 97% | US$158.8m | 2.2 | US$220 | |
| 5. | watchmaxx.com | 92% | US$114.1m | 2.3 | US$1,267 |
Tag Heuer Conversion Rate & Transaction KPIs
Tag Heuer converts visits at a 1.8% conversion rate in 2025, generating 491,688 orders from 226,490 buyers at a 2.2 purchase frequency.
Conversion Rate
2025Number of Orders
2025Number of Buyers
2025Purchase Frequency
2025Tag Heuer Average Order Value
- Tag Heuer's gross average order value (AOV) is US$385.38 in 2025.
- Discounts of US$55.9 and returns of US$40.4 took Tag Heuer's net AOV to US$289.08 in 2025.
- After US$35.36 VAT, Tag Heuer's final AOV was US$324.44 in 2025.
Average Order Value Calculation in 2025
Net AOV (before deductions)
Discounts
Returns
Net AOV (after deductions)
VAT
Gross AOV (after deductions)
Tag Heuer Monthly Number of Orders
- Tag Heuer recorded 43,071 orders in 10/26.
- Across 2025, Tag Heuer recorded 491,688 orders in total.
Number of Orders
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Monthly Number of Orders (in Thousands)
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Tag Heuer Monthly Number of Buyers
- Tag Heuer had 30,103 buyers in 10/26.
- Across 2025, 226,490 buyers shopped at Tag Heuer.
Number of Buyers
10/26Track Monthly Momentum
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Monthly Number of Buyers (in Thousands)
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Tag Heuer Monthly Purchase Frequency
- Tag Heuer shoppers ordered about 1.4 times in 10/26.
- Across 2025, each Tag Heuer buyer placed 2.2 orders in total.
Purchase Frequency
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Monthly Purchase Frequency
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Tag Heuer Monthly Gross AOV After Deductions
- Tag Heuer's monthly gross AOV was US$343.93 in 10/26.
- For 2025, Tag Heuer's gross AOV before deductions was US$385.38.
Gross AOV
10/26Track Monthly Momentum
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Monthly Gross AOV After Deductions (in US$)
Track Monthly Momentum
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Tag Heuer Product Categories
Fashion is Tag Heuer's biggest product category in 2025 at 100%, ahead of the next-largest categories in the full breakdown of what it sells.
Tag Heuer Revenue Breakdown by Product Category
- Fashion is Tag Heuer's largest product category at 100% of 2025 sales.
Revenue Share by Category in 2025
| # | Category | Share 2025 | Further Breakdown | |
|---|---|---|---|---|
| 1 | 100% |
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