Yankee Candle Company & Revenue
Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Yankee Candle Revenue & Turnover
Yankee Candle Annual Revenue & Growth by Year
Yankee Candle's annual sales amounted to US$164m in 2025. This represents a change of 0-5% from the previous year. Yankee Candle is expected to see a growth rate of 0-5% in 2026 compared to 2025, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
E-Commerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.
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Yankee Candle Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Yankee Candle, revenues in January of 2026 were US$16m. This marks a change in monthly revenues of <0% from December.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly E-Commerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the retailer. Click here to learn more about our methodology and the available drilldown at ECDB.
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Yankee Candle Sales by Country & Market Shares
Yankee Candle's main market is the United States, where the retailer generated 91% of revenues in 2025. Yankee Candle engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Yankee Candle Revenue Split by Product Categories
Yankee Candle sales by product category provide a deeper look into its income structure. Yankee Candle's most significant category is Furniture & Homeware, which accounts for 85% of total sales in 2025. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Furniture & Homeware (85%)
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Yankee Candle Customer Demographics and Shopper Insights
9% of the customers of yankeecandle.com, the largest store of Yankee Candle, are in the 18–24 years age group, contributing to the retailer’s overall customer demographics. The remaining shoppers are distributed across the other age groups. At the same time, 33% of the customers of yankeecandle.com are in the low income group, adding further detail to these customer demographics and providing customer insights into different audience segments.
Revenue Breakdown by Customer Age Groups
18-24 (9.0%)
Revenue Breakdown by Customer Income Groups
Low (33.0%)
Yankee Candle Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
Yankee Candle's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Yankee Candle either acts as the seller (1P) or distributes products from other sellers (3P). In 2025, Yankee Candle's' 1P sales contributed 100% to total GMV, while the 3P GMV accounted for 0%.
3P Share
3P Share Forecast
20261P/3P Revenue/Sales Split
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Yankee Candle Top Stores
Yankee Candle's flagship domain yankeecandle.com generated revenues of US$149m in 2025. Forecasts expect a revenue change of 0-5% in the coming year.
Top Online Stores by GMV (in Million US$)
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| Position | Store | 2021 | 2022 | 2023 | 2024 | 2025 | 2026 |
|---|---|---|---|---|---|---|---|
| 1. | yankeecandle.com The Yankee Candle Company, Inc. | 149 |
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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.
Yankee Candle Competitor Analysis & Similar Stores
rugs.com is the closest competitor to Yankee Candle's largest online store yankeecandle.com, with a similarity score of 99.9% in 2025. selectblinds.com is another key store with a high similarity score of 99.9%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.
Top Competitors and Similar Stores
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Yankee Candle Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Yankee Candle reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 3.0-3.5% in 2025, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Yankee Candle Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Yankee Candle, the payment providers Mastercard (Cards), VISA (Cards) and American Express (Cards) are available. Shipping providers, on the other hand, vary significantly depending on the market. Overall, Yankee Candle offers USPS (United States Postal Service) and FedEx.
Payment Provider
Shipping Provider
Shop Software
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