eCommerce Industry in Israel

Top Online Store
Top Category
Online Share
5-10%

eCommerce Revenue

US$9,548m
2024

Growth

5-10%
2024

Growth Forecast

5-10%
24/25

Average Order Value

2024

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Israeli eCommerce: Market Size & Growth

eCommerce Revenue by Year & Annual Growth Rate

The Israeli eCommerce Market generated an eCommerce revenue of US$9,548m in 2024, reflecting an eCommerce growth rate of 5-10% compared to the previous year. Projections for 2025 see the eCommerce market trending toward a change of 5-10%.

Annual Revenue

US$9,548m
2024

Annual Growth Forecast

5-10%
24/25

eCommerce Market Size by Annual Revenue (in Million US$)

2022
2023
9,548
2024
2025
2026

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Monthly eCommerce Revenue & Growth

Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Israeli eCommerce Market, monthly revenues in April of 2025 were US$880m. This represents a change of 5-10% from the previous month.

Revenue Current Month

US$880m
04/25

Growth from Previous Month

5-10%
03/25-04/25

Monthly Revenue (in Million US$)

12/2024
01/2025
02/2025
03/2025
880
04/2025

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Israeli eCommerce: Product Categories

In the Israeli eCommerce Market, Hobby & Leisure is the largest category, contributing 25% to the markets's total revenue. Among all eCommerce product categories, it holds the leading position in terms of revenue share and consumer demand.

Revenue Breakdown by Category

2024

Hobby & Leisure (25%)

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Biggest Online Retailers in Israeli eCommerce

The largest eCommerce retailer in the Israeli eCommerce Market is shufersal.co.il, with an online revenue of US$701m in 2024. Its revenue changed by 5-10% in 2024. Following in second place is shein.com, followed by ksp.co.il in third place.

# 1
Biggest Category

Grocery

Biggest Country

Israel

Growth 24/25

0-5%

Revenue

US$701m

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Israeli eCommerce Penetration: Online Market Share

The Israeli eCommerce Market reached an online share of 5-10% in 2024. This eCommerce market share measures what percentage of revenues are generated through online channels. The online share is expected to reach 10-15% in 2025.

Online Share

5-10%
2024

Online Share Forecast

10-15%
2025

Online Share/eCommerce Market Share

2022
2023
5-10%
2024
10-15%
2025
2026

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Top Shipping, Payment and Software Providers in Israeli eCommerce

One of the key characteristics of any eCommerce market is its top service providers. This refers to the most prevalent carriers online retailers use for their shipments, the type of payment methods they offer, or the shop software they use to manage their store site. In the Israeli eCommerce Market, Israel Post is the shipping provider offered by most eCommerce retailers, VISA (Cards) is the number one payment provider, and WooCommerce the leading provider of shop software.

Top Shipping Provider

Israel Post
Share

2024

Top Payment Provider

VISA (Cards)
Share

2024

Top Shop Software Provider

WooCommerce
Share

2024

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Israeli eCommerce: Conversion Funnel KPIs

In 2024, the add-to-cart rate for the Israeli eCommerce Market was 11.0-11.5%, while the cart abandonment rate was 79.0-79.5%,. The eCommerce shopping statistics of consumers buying are used to benchmark performance for eCommerce retailers in the market.

11.0-11.5%2024
79.0-79.5%
2024

Conversion Rate

2024

Discount Rate

2024

Return Rate

2024

Averager Order Value

2024

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