E-Commerce Industry in Hungary
E-Commerce Revenue
US$4,951m
2025Growth
5-10%
2025Growth Forecast
5-10%
25/26Average Order Value
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Hungarian E-Commerce: Market Size & Growth
E-Commerce Revenue by Year & Annual Growth Rate
The Hungarian E-Commerce Market generated an e-commerce revenue of US$4,951m in 2025, reflecting an e-commerce growth rate of 5-10% compared to the previous year. Projections for 2026 see the e-commerce market trending toward a change of 5-10%.
Annual Revenue
US$4,951m
2025Annual Growth Forecast
5-10%
25/26E-Commerce Market Size by Annual Revenue (in Million US$)
2023
2024
4,9512025
2026
2027
Monthly E-Commerce Revenue & Growth
Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Hungarian E-Commerce Market, monthly revenues in July of 2026 were US$423m. This represents a change of <0% from the previous month.
Revenue Current Month
US$423m
07/26Growth from Previous Month
<0%
06/26-07/26Monthly Revenue (in Million US$)
03/2026
04/2026
05/2026
06/2026
42307/2026
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Hungarian E-Commerce: Product Categories
In the Hungarian E-Commerce Market, Hobby & Leisure is the largest category, contributing 27% to the market's total revenue. Among all e-commerce product categories, it holds the leading position in terms of revenue share and consumer demand.
Revenue Breakdown by Category
2025
Hobby & Leisure (27%)
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Biggest Online Retailers in Hungarian E-Commerce
The largest e-commerce retailer in the Hungarian E-Commerce Market is Temu, with an online revenue of US$92,514m in 2025. Its revenue changed by 70-75% in 2025. Following in second place is Emag, followed by Aliexpress in third place.
# 1
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| Position | Retailer | Biggest Category | Biggest Country | Growth 24/25 | Revenue 2025 (GMV) |
|---|---|---|---|---|---|
| 1. | Fashion | United States | 70-75% | US$92,514m | |
| 2. | |||||
| 3. |
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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.
Hungarian E-Commerce Penetration: Online Market Share
The Hungarian E-Commerce Market reached an online share of 5-10% in 2025. This e-commerce market share measures what percentage of revenues are generated through online channels. The online share is expected to reach 5-10% in 2026.
Online Share
5-10%
2024 Online Share Forecast
5-10%
2026Online Share/E-Commerce Market Share
2023
2024
5-10%2025
5-10%2026
2027
Top Shipping, Payment and Software Providers in Hungarian E-Commerce
One of the key characteristics of any e-commerce market is its top service providers. This refers to the most prevalent carriers online retailers use for their shipments, the type of payment methods they offer, or the shop software they use to manage their store site. In the Hungarian E-Commerce Market, Magyar Posta is the shipping provider offered by most e-commerce retailers, Cash on delivery (Cash on delivery) is the number one payment provider, and ShopRenter the leading provider of shop software.
Top Shipping Provider
Magyar Posta
Share
Top Payment Provider
Cash on delivery (Cash on delivery)
Share
Top Shop Software Provider
ShopRenter
Share
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Hungarian E-Commerce: Conversion Funnel KPIs
In 2025, the add-to-cart rate for the Hungarian E-Commerce Market was 11.0-11.5%, while the cart abandonment rate was 74.5-75.0%. The e-commerce shopping statistics of consumers buying are used to benchmark performance for e-commerce retailers in the market.
11.0-11.5% 2025
Conversion Rate
2025Discount Rate
2025Return Rate
2025Averager Order Value
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