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Top Online Retailers in Germany
Amazon is the number one retailer in the German E-Commerce Market with revenues of US$847,350m in 2025. It is followed by Ebay, which generated US$76,564m. The third largest e-commerce retailer is Otto, with an online revenue of US$8,896m in 2025.
The Top 10 Retailers in the German E-Commerce Market
# 1
Biggest Category
Biggest Country
Growth 24/25
5-10%
Revenue 2025 (GMV)
US$847,350m
# 2
Biggest Category
Biggest Country
Growth 24/25
5-10%
Revenue 2025 (GMV)
US$76,564m
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| Position | Retailer | Biggest Category | Biggest Country | Growth 24/25 | Revenue 2025 (GMV) |
|---|---|---|---|---|---|
| 1. | Electronics | United States | 5-10% | US$847,350m | |
| 2. | Hobby & Leisure | United States | 5-10% | US$76,564m | |
| 3. | Fashion | Germany | 5-10% | US$8,896m |
Unlock the Top 10 Retailers
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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.
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