Top Online Retailers in Germany

Amazon is the number one retailer in the German E-Commerce Market with revenues of US$847,350m in 2025. It is followed by Ebay, which generated US$76,564m. The third largest e-commerce retailer is Otto, with an online revenue of US$9,054m in 2025.

# 1

Amazon

Biggest Category

Electronics

Biggest Country

United States

Growth 24/25

5-10%

Revenue 2025 (GMV)

US$847,350m

# 2

Ebay

Biggest Category

Hobby & Leisure

Biggest Country

United States

Growth 24/25

5-10%

Revenue 2025 (GMV)

US$76,564m

# 3

Otto

Biggest Category

Fashion

Biggest Country

Germany

Growth 24/25

10-15%

Revenue 2025 (GMV)

US$9,054m

Position	Retailer	Biggest Category	Biggest Country	Growth 24/25	Revenue 2025 (GMV)
1.	Amazon	Electronics	United States	5-10%	US$847,350m
2.	Ebay	Hobby & Leisure	United States	5-10%	US$76,564m
3.	Otto	Fashion	Germany	10-15%	US$9,054m
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