Electronics Industry in Greece

Greek Electronics eCommerce: Market Size & Growth

eCommerce Revenue by Year & Annual Growth Rate

The Greek Electronics eCommerce Market generated an eCommerce revenue of US$1,827m in 2024, reflecting an eCommerce growth rate of 0-5% compared to the previous year. Projections for 2025 see the eCommerce market trending toward a change of 5-10%.

Monthly eCommerce Revenue & Growth

Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Greek Electronics eCommerce Market, monthly revenues in July of 2025 were US$169m. This represents a change of 20-25% from the previous month.

Greek Electronics eCommerce: Product Categories

In the Greek Electronics eCommerce Market, Consumer Electronics is the largest category, contributing 65% to the markets's total revenue. Among all eCommerce product categories, it holds the leading position in terms of revenue share and consumer demand.

Biggest Online Retailers in Greek Electronics eCommerce

The largest eCommerce retailer in the Greek Electronics eCommerce Market is skroutz.gr, with an online revenue of US$214m in 2024. Its revenue changed by 0-5% in 2024. Following in second place is temu.com, followed by public.gr in third place.

# 1

skroutz.gr

Biggest Category

Fashion

Biggest Country

Greece

Growth 24/25

5-10%

Revenue

US$214m

# 2

temu.com

Biggest Category

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Biggest Country

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Growth 24/25

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Revenue

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# 3

public.gr

Biggest Category

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Biggest Country

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Growth 24/25

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Revenue

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Position	Store	Biggest Category	Biggest Country	Growth 24/25	Revenue
1.	skroutz.gr	Fashion	Greece	5-10%	US$214m
2.	temu.com	Unlock	Unlock	Unlock	Unlock
3.	public.gr	Unlock	Unlock	Unlock	Unlock
4.	example123.bla	Unlock	Unlock	Unlock	Unlock
5.	storenamesome-24.xbz	Unlock	Unlock	Unlock	Unlock
6.	emerald-emerald.xb	Unlock	Unlock	Unlock	Unlock
7.	roserose.hru	Unlock	Unlock	Unlock	Unlock
8.	cakestore24.zwr	Unlock	Unlock	Unlock	Unlock
9.	limedatabase.yzu	Unlock	Unlock	Unlock	Unlock
10.	cyan-cpu-chips.yzu	Unlock	Unlock	Unlock	Unlock

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Top Shipping, Payment and Software Providers in Greek Electronics eCommerce

One of the key characteristics of any eCommerce market is its top service providers. This refers to the most prevalent carriers online retailers use for their shipments, the type of payment methods they offer, or the shop software they use to manage their store site. In the Greek Electronics eCommerce Market, ACS is the shipping provider offered by most eCommerce retailers, Cash on delivery (Cash on delivery) is the number one payment provider, and WooCommerce the leading provider of shop software.

Greek Electronics eCommerce: Conversion Funnel KPIs

In 2024, the add-to-cart rate for the Greek Electronics eCommerce Market was 8.0-8.5%, while the cart abandonment rate was 71.0-71.5%,. The eCommerce shopping statistics of consumers buying are used to benchmark performance for eCommerce retailers in the market.

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