Skroutz Company & Revenue
Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Skroutz Revenue & Turnover
Skroutz Annual Revenue & Growth by Year
Skroutz's annual sales on its online store skroutz.gr amounted to US$1,459m in 2024. This represents a change of 10-15% from the previous year. Skroutz's largest online store is expected to see a growth rate of 5-10% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Skroutz Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Skroutz, revenues in July of 2025 were US$127m on its domain skroutz.gr. This marks a change in monthly revenues of 0-5% from June.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Skroutz Sales by Country & Market Shares
Skroutz's main market is Greece, where its main online store, skroutz.gr, generated 98% of revenues in 2024. Skroutz engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Skroutz Revenue Split by Product Categories
Skroutz sales by product category provide a deeper look into its income structure. Skroutz's most significant category is Fashion, which accounts for 44% of total sales in 2024 at its largest online store, skroutz.gr. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Fashion (44%)
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Skroutz Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
Skroutz's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Skroutz either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Skroutz's' 1P sales contributed 0% to total GMV, while the 3P GMV accounted for 100%.
3P Share
3P Share Forecast
20251P/3P Revenue/Sales Split
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Skroutz Financial Analysis: Earnings, Net Worth, Profits
Regularly updated figures from Skroutz's latest annual report provide us with the company's financial figures that are indicative of its business performance and outlook. In 2023, Skroutz's gross profit was US$47m, while its operating profit was US$4m.
Gross Profit
Operating Profit
Net Income
2023Earnings per Share
2023Total Assets
2023Total Equity
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Skroutz Number of Employees
Skroutz had a headcount of 1,245 in 2023. Meanwhile approximately US$0.1m was generated per employee in 2023
Revenue per Employee (in Million US$)
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Skroutz Top Stores
Skroutz's flagship domain skroutz.gr generated revenues of US$1,459m in 2024. Forecasts expect a revenue change of 5-10% in the coming year.
Top Online Stores by Net Sales (in Million US$)
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | skroutz.gr Skroutz A.E. | 1,459 |
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Skroutz Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Skroutz's largest online store skroutz.gr reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.0-2.5% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Skroutz Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Skroutz, the payment providers Mastercard (Cards), VISA (Cards) and Cash on delivery (Cash on delivery) are available at its largest online store, skroutz.gr. Shipping providers, on the other hand, vary significantly depending on the market. Overall, skroutz.gr offers Own delivery service.
Payment Provider
Shipping Provider
Shop Software
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