Electronics Industry in Morocco
eCommerce Revenue
Growth
Growth Forecast
Average Order Value
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Moroccan Electronics eCommerce: Market Size & Growth
eCommerce Revenue by Year & Annual Growth Rate
The Moroccan Electronics eCommerce Market generated an eCommerce revenue of US$158m in 2024, reflecting an eCommerce growth rate of 0-5% compared to the previous year. Projections for 2025 see the eCommerce market trending toward a change of 0-5%.
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eCommerce Market Size by Annual Revenue (in Million US$)
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Monthly eCommerce Revenue & Growth
Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Moroccan Electronics eCommerce Market, monthly revenues in May of 2025 were US$13m. This represents a change of 0-5% from the previous month.
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Growth from Previous Month
Monthly Revenue (in Million US$)
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Moroccan Electronics eCommerce: Product Categories
In the Moroccan Electronics eCommerce Market, Consumer Electronics is the largest category, contributing 68% to the markets's total revenue. Among all eCommerce product categories, it holds the leading position in terms of revenue share and consumer demand.
Revenue Breakdown by Category
Consumer Electronics (68%)
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Biggest Online Retailers in Moroccan Electronics eCommerce
The largest eCommerce retailer in the Moroccan Electronics eCommerce Market is setupgame.ma, with an online revenue of US$7m in 2024. Its revenue changed by 0-5% in 2024. Following in second place is jumia.ma, followed by electroplanet.ma in third place.
setupgame.maUS$7m
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| Position | Store | Biggest Category | Biggest Country | Growth 24/25 | Revenue |
|---|---|---|---|---|---|
| 1. | setupgame.ma | US$7m | |||
| 2. | jumia.ma | ||||
| 3. | electroplanet.ma |
Explore the Entire Retail Landscape
- Unlock the full ranking of top eCommerce retailers in the market
- Access comprehensive, filterable rankings tailored to this specific market
- Refine results with a wide range of filters for a sharper market view
Moroccan Electronics eCommerce: Conversion Funnel KPIs
In 2024, the add-to-cart rate for the Moroccan Electronics eCommerce Market was 7.0-7.5%, while the cart abandonment rate was 77.0-77.5%,. The eCommerce shopping statistics of consumers buying are used to benchmark performance for eCommerce retailers in the market.
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