Electronics Industry in Poland

Top Retailer
Country
Online Share
N/A

E-Commerce Revenue

US$5,363m
2024

Growth

0-5%
2024

Growth Forecast

5-10%
24/25

Average Order Value

2024

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Polish Electronics E-Commerce: Market Size & Growth

E-Commerce Revenue by Year & Annual Growth Rate

The Polish Electronics E-Commerce Market generated an e-commerce revenue of US$5,363m in 2024, reflecting an e-commerce growth rate of 0-5% compared to the previous year. Projections for 2025 see the e-commerce market trending toward a change of 5-10% .

Annual Revenue

US$5,363m
2024

Annual Growth Forecast

5-10%
24/25

E-Commerce Market Size by Annual Revenue (in Million US$)

2022
2023
5,363
2024
2025
2026

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Monthly E-Commerce Revenue & Growth

Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Polish Electronics E-Commerce Market, monthly revenues in January of 2026 were US$474m. This represents a change of <0% from the previous month.

Revenue Current Month

US$474m
01/26

Growth from Previous Month

<0%
12/25-01/26

Monthly Revenue (in Million US$)

09/2025
10/2025
11/2025
12/2025
474
01/2026

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Polish Electronics E-Commerce: Product Categories

In the Polish Electronics E-Commerce Market, Consumer Electronics is the largest category, contributing 65% to the markets's total revenue. Among all e-commerce product categories, it holds the leading position in terms of revenue share and consumer demand.

Revenue Breakdown by Category

2024

Consumer Electronics (65%)

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Biggest Online Retailers in Polish Electronics E-Commerce

The largest e-commerce retailer in the Polish Electronics E-Commerce Market is Allegro, with an online revenue of US$15,102m in 2024. Its revenue changed by 15-20% in 2024. Following in second place is Media Expert, followed by Euro in third place.

# 1
Biggest Category

Hobby & Leisure

Biggest Country

Poland

Growth 23/24

15-20%

Revenue 2024 (GMV)

US$15,102m

# 2
Biggest Category

Biggest Country

Growth 23/24

Revenue (GMV)

# 3
Biggest Category

Biggest Country

Growth 23/24

Revenue (GMV)

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Top Shipping, Payment and Software Providers in Polish Electronics E-Commerce

One of the key characteristics of any e-commerce market is its top service providers. This refers to the most prevalent carriers online retailers use for their shipments, the type of payment methods they offer, or the shop software they use to manage their store site. In the Polish Electronics E-Commerce Market, DPD is the shipping provider offered by most e-commerce retailers, blik (Bank transfer) is the number one payment provider, and Shoper the leading provider of shop software.

Top Shipping Provider

DPD
Share

2024

Top Payment Provider

blik (Bank transfer)
Share

2024

Top Shop Software Provider

Shoper
Share

2024

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Polish Electronics E-Commerce: Conversion Funnel KPIs

In 2024 , the add-to-cart rate for the Polish Electronics E-Commerce Market was 8.0-8.5% , while the cart abandonment rate was 71.0-71.5%,. The e-commerce shopping statistics of consumers buying are used to benchmark performance for e-commerce retailers in the market.

8.0-8.5% 2024
71.0-71.5%
2024

Conversion Rate

2024

Discount Rate

2024

Return Rate

2024

Averager Order Value

2024

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