Electronics Industry in Russia
eCommerce Revenue
Growth
Growth Forecast
Average Order Value
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eCommerce Market Size & Growth
eCommerce Revenue by Year & Annual Growth Rate
The Russian Electronics eCommerce Market generated an eCommerce revenue of US$20,204m in 2024, reflecting an eCommerce growth rate of 15-20% compared to the previous year. Projections for 2025 see the eCommerce market trending toward a change of 5-10%.
Annual Revenue
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eCommerce Market Size by Annual Revenue (in Million US$)
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Monthly eCommerce Revenue & Growth
Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Russian Electronics eCommerce Market, monthly revenues in April of 2025 were US$1,293m. This represents a change of <0% from the previous month.
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Monthly Revenue (in Million US$)
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eCommerce Product Categories
In the Russian Electronics eCommerce Market, Consumer Electronics is the largest category, contributing 68% to the markets's total revenue. Among all eCommerce product categories, it holds the leading position in terms of revenue share and consumer demand.
Revenue Breakdown by Category
Consumer Electronics (68%)
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Biggest Online Retailers
The largest eCommerce retailer in the Russian Electronics eCommerce Market is mvideo.ru, with an online revenue of US$2,352m in 2024. Its revenue changed by 15-20% in 2024. Following in second place is wildberries.ru, followed by citilink.ru in third place.
mvideo.ruUS$2,352m
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| Position | Store | Biggest Category | Biggest Country | Growth 24/25 | Revenue |
|---|---|---|---|---|---|
| 1. | mvideo.ru | US$2,352m |
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eCommerce Transaction KPIs: Conversion Rate, Return Rate
In 2024, the add-to-cart rate for the Russian Electronics eCommerce Market was 6.5-7.0%, while the cart abandonment rate was 73.0-73.5%,. The eCommerce shopping statistics of consumers buying are used to benchmark performance for eCommerce retailers in the market.
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