Electronics Industry in Russia
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Growth
Growth Forecast
Average Order Value
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Russian Electronics E-Commerce: Market Size & Growth
E-Commerce Revenue by Year & Annual Growth Rate
The Russian Electronics E-Commerce Market generated an e-commerce revenue of US$20,268m in 2024, reflecting an e-commerce growth rate of 15-20% compared to the previous year. Projections for 2025 see the e-commerce market trending toward a change of 10-15% .
Annual Revenue
Annual Growth Forecast
E-Commerce Market Size by Annual Revenue (in Million US$)
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Monthly E-Commerce Revenue & Growth
Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Russian Electronics E-Commerce Market, monthly revenues in December of 2025 were US$2,804m. This represents a change of 5-10% from the previous month.
Revenue Current Month
Growth from Previous Month
Monthly Revenue (in Million US$)
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Russian Electronics E-Commerce: Product Categories
In the Russian Electronics E-Commerce Market, Consumer Electronics is the largest category, contributing 68% to the markets's total revenue. Among all e-commerce product categories, it holds the leading position in terms of revenue share and consumer demand.
Revenue Breakdown by Category
Consumer Electronics (68%)
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Biggest Online Retailers in Russian Electronics E-Commerce
The largest e-commerce retailer in the Russian Electronics E-Commerce Market is Ozon, with an online revenue of US$35,525m in 2024. Its revenue changed by 70-75% in 2024. Following in second place is Wildberries, followed by M video in third place.
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| Position | Retailer | Biggest Category | Biggest Country | Growth 23/24 | Revenue 2024 (GMV) |
|---|---|---|---|---|---|
| 1. | Electronics | Russia | 70-75% | US$35,525m | |
| 2. | |||||
| 3. | M video |
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Russian Electronics E-Commerce: Conversion Funnel KPIs
In 2024 , the add-to-cart rate for the Russian Electronics E-Commerce Market was 6.5-7.0% , while the cart abandonment rate was 73.0-73.5%,. The e-commerce shopping statistics of consumers buying are used to benchmark performance for e-commerce retailers in the market.
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