Electronics Industry in Türkiye

Turkish Electronics E-Commerce: Market Size & Growth

E-Commerce Revenue by Year & Annual Growth Rate

The Turkish Electronics E-Commerce Market generated an e-commerce revenue of US$17,244m in 2024, reflecting an e-commerce growth rate of 10-15% compared to the previous year. Projections for 2025 see the e-commerce market trending toward a change of 15-20% .

Monthly E-Commerce Revenue & Growth

Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Turkish Electronics E-Commerce Market, monthly revenues in December of 2025 were US$2,351m. This represents a change of 0-5% from the previous month.

Turkish Electronics E-Commerce: Product Categories

In the Turkish Electronics E-Commerce Market, Electrical Appliances is the largest category, contributing 60% to the markets's total revenue. Among all e-commerce product categories, it holds the leading position in terms of revenue share and consumer demand.

Biggest Online Retailers in Turkish Electronics E-Commerce

The largest e-commerce retailer in the Turkish Electronics E-Commerce Market is Trendyol, with an online revenue of US$12,477m in 2024. Its revenue changed by 30-35% in 2024. Following in second place is Hepsiburada, followed by Amazon in third place.

# 1

Trendyol

Biggest Category

Fashion

Biggest Country

Turkey

Growth 23/24

30-35%

Revenue 2024 (GMV)

US$12,477m

# 2

Hepsiburada

Biggest Category

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Biggest Country

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Growth 23/24

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Revenue (GMV)

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# 3

Amazon

Biggest Category

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Biggest Country

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Growth 23/24

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Revenue (GMV)

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Position	Retailer	Biggest Category	Biggest Country	Growth 23/24	Revenue 2024 (GMV)
1.	Trendyol	Fashion	Turkey	30-35%	US$12,477m
2.	Hepsiburada	Unlock	Unlock	Unlock	Unlock
3.	Amazon	Unlock	Unlock	Unlock	Unlock
4.	example123.bla	Unlock	Unlock	Unlock	Unlock
5.	storenamesome-24.xbz	Unlock	Unlock	Unlock	Unlock
6.	emerald-emerald.xb	Unlock	Unlock	Unlock	Unlock
7.	roserose.hru	Unlock	Unlock	Unlock	Unlock
8.	cakestore24.zwr	Unlock	Unlock	Unlock	Unlock
9.	limedatabase.yzu	Unlock	Unlock	Unlock	Unlock
10.	cyan-cpu-chips.yzu	Unlock	Unlock	Unlock	Unlock

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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.

Top Shipping, Payment and Software Providers in Turkish Electronics E-Commerce

One of the key characteristics of any e-commerce market is its top service providers. This refers to the most prevalent carriers online retailers use for their shipments, the type of payment methods they offer, or the shop software they use to manage their store site. In the Turkish Electronics E-Commerce Market, Yurtiçi Kargo is the shipping provider offered by most e-commerce retailers, VISA (Cards) is the number one payment provider, and IdeaSoft the leading provider of shop software.

Turkish Electronics E-Commerce: Conversion Funnel KPIs

In 2024 , the add-to-cart rate for the Turkish Electronics E-Commerce Market was 8.0-8.5% , while the cart abandonment rate was 71.0-71.5%,. The e-commerce shopping statistics of consumers buying are used to benchmark performance for e-commerce retailers in the market.

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