Electronics Industry in Türkiye
eCommerce Revenue
Growth
Growth Forecast
Average Order Value
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Turkish Electronics eCommerce: Market Size & Growth
eCommerce Revenue by Year & Annual Growth Rate
The Turkish Electronics eCommerce Market generated an eCommerce revenue of US$11,409m in 2024, reflecting an eCommerce growth rate of <0% compared to the previous year. Projections for 2025 see the eCommerce market trending toward a change of 15-20%.
Annual Revenue
Annual Growth Forecast
eCommerce Market Size by Annual Revenue (in Million US$)
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Monthly eCommerce Revenue & Growth
Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Turkish Electronics eCommerce Market, monthly revenues in April of 2025 were US$897m. This represents a change of <0% from the previous month.
Revenue Current Month
Growth from Previous Month
Monthly Revenue (in Million US$)
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Turkish Electronics eCommerce: Product Categories
In the Turkish Electronics eCommerce Market, Electrical Appliances is the largest category, contributing 60% to the markets's total revenue. Among all eCommerce product categories, it holds the leading position in terms of revenue share and consumer demand.
Revenue Breakdown by Category
Electrical Appliances (60%)
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Biggest Online Retailers in Turkish Electronics eCommerce
The largest eCommerce retailer in the Turkish Electronics eCommerce Market is trendyol.com, with an online revenue of US$687m in 2024. Its revenue changed by <0% in 2024. Following in second place is apple.com, followed by amazon.com.tr in third place.
trendyol.comFashion
Turkey
10-15%
US$687m
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- Refine results with a wide range of filters for a sharper market view
Turkish Electronics eCommerce: Conversion Funnel KPIs
In 2024, the add-to-cart rate for the Turkish Electronics eCommerce Market was 8.0-8.5%, while the cart abandonment rate was 71.0-71.5%,. The eCommerce shopping statistics of consumers buying are used to benchmark performance for eCommerce retailers in the market.
Conversion Rate
2024Discount Rate
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2024Averager Order Value
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