Electronics Industry in Türkiye

Top Retailer
TrendyolTrendyol
Top Category
Electrical Appliances
Country
Turkey
Online Share
15-20%

E-Commerce Revenue

US$19,833m
2025

Growth

15-20%
2025

Growth Forecast

10-15%
25/26

Average Order Value

2025

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Turkish Electronics E-Commerce: Market Size & GrowthTurkish Electronics E-Commerce: Product CategoriesBiggest Online Retailers in Turkish Electronics E-CommerceTurkish Electronics E-Commerce Penetration: Online Market ShareTop Shipping, Payment and Software Providers in Turkish Electronics E-CommerceTurkish Electronics E-Commerce: Conversion Funnel KPIs

Turkish Electronics E-Commerce: Market Size & Growth

E-Commerce Revenue by Year & Annual Growth Rate

The Turkish Electronics E-Commerce Market generated an e-commerce revenue of US$19,833m in 2025, reflecting an e-commerce growth rate of 15-20% compared to the previous year. Projections for 2026 see the e-commerce market trending toward a change of 10-15%.

Annual Revenue

US$19,833m
2025

Annual Growth Forecast

10-15%
25/26

E-Commerce Market Size by Annual Revenue (in Million US$)

2023
2024
19,833
2025
2026
2027

Monthly E-Commerce Revenue & Growth

Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Turkish Electronics E-Commerce Market, monthly revenues in May of 2026 were US$1,469m. This represents a change of <0% from the previous month.

Revenue Current Month

US$1,469m
05/26

Growth from Previous Month

<0%
04/26-05/26

Monthly Revenue (in Million US$)

01/2026
02/2026
03/2026
04/2026
1,469
05/2026

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Turkish Electronics E-Commerce: Product Categories

In the Turkish Electronics E-Commerce Market, Electrical Appliances is the largest category, contributing 60% to the market's total revenue. Among all e-commerce product categories, it holds the leading position in terms of revenue share and consumer demand.

Revenue Breakdown by Category

2025

Electrical Appliances (60%)

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Biggest Online Retailers in Turkish Electronics E-Commerce

The largest e-commerce retailer in the Turkish Electronics E-Commerce Market is Trendyol, with an online revenue of US$14,009m in 2025. Its revenue changed by 10-15% in 2025. Following in second place is Hepsiburada, followed by Amazon in third place.
# 1
TrendyolTrendyol
Biggest Category

Fashion

Biggest Country

Turkey

Growth 24/25

10-15%

Revenue 2025 (GMV)

US$14,009m

# 2
HepsiburadaHepsiburada
Biggest Category

Biggest Country

Growth 24/25

Revenue (GMV)

# 3
AmazonAmazon
Biggest Category

Biggest Country

Growth 24/25

Revenue (GMV)

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Note: This ranking is based on GMV. Click here to learn more about our methodology and the drilldown available at ECDB.

Turkish Electronics E-Commerce Penetration: Online Market Share

The Turkish Electronics E-Commerce Market reached an online share of 15-20% in 2025. This e-commerce market share measures what percentage of revenues are generated through online channels. The online share is expected to reach 15-20% in 2026.

Online Share

15-20%
2024

Online Share Forecast

15-20%
2026

Online Share/E-Commerce Market Share

2023
2024
15-20%
2025
15-20%
2026
2027

Top Shipping, Payment and Software Providers in Turkish Electronics E-Commerce

One of the key characteristics of any e-commerce market is its top service providers. This refers to the most prevalent carriers online retailers use for their shipments, the type of payment methods they offer, or the shop software they use to manage their store site. In the Turkish Electronics E-Commerce Market, Yurtiçi Kargo is the shipping provider offered by most e-commerce retailers, VISA (Cards) is the number one payment provider, and Eticaret the leading provider of shop software.

Top Shipping Provider

Yurtiçi Kargo
Share

2025

Top Payment Provider

VISA (Cards)
Share

2025

Top Shop Software Provider

Eticaret
Share

2025

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Turkish Electronics E-Commerce: Conversion Funnel KPIs

In 2025, the add-to-cart rate for the Turkish Electronics E-Commerce Market was 8.0-8.5%, while the cart abandonment rate was 70.5-71.0%. The e-commerce shopping statistics of consumers buying are used to benchmark performance for e-commerce retailers in the market.
Add-to-Cart Rate
8.0-8.5% 2025
Cart Abandonment Rate
70.5-71.0%
2025

Conversion Rate

2025

Discount Rate

2025

Return Rate

2025

Averager Order Value

2025

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