Electronics Industry in Thailand
eCommerce Revenue
Growth Forecast
Growth
Average Order Value
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eCommerce Market Size & Growth
eCommerce Revenue by Year & Annual Growth Rate
The Thai Electronics eCommerce Market generated an eCommerce revenue of US$8,049m in 2024, reflecting an eCommerce growth rate of 15-20% compared to the previous year. Projections for 2025 see the eCommerce market trending toward a change of 15-20%.
Annual Revenue
Annual Growth Forecast
eCommerce Market Size by Annual Revenue (in Million US$)
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Monthly eCommerce Revenue & Growth
Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Thai Electronics eCommerce Market, monthly revenues in April of 2025 were US$792m. This represents a change of 5-10% from the previous month.
Revenue Current Month
Growth from Previous Month
03/25-04/25Monthly Revenue (in Million US$)
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eCommerce Product Categories
In the Thai Electronics eCommerce Market, Consumer Electronics is the largest category, contributing 69% to the markets's total revenue. Among all eCommerce product categories, it holds the leading position in terms of revenue share and consumer demand.
Revenue Breakdown by Category
Consumer Electronics (69%)
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Biggest Online Retailers
The largest eCommerce retailer in the Thai Electronics eCommerce Market is apple.com, with an online revenue of US$280m in 2024. Its revenue changed by 15-20% in 2024. Following in second place is central.co.th, followed by shopee.co.th in third place.
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| Position | Store | Biggest Category | Biggest Country | Growth 24/25 | Revenue |
|---|---|---|---|---|---|
| 1. | Electronics | United States | 0-5% | US$280m |
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eCommerce Transaction KPIs: Conversion Rate, Return Rate
In 2024, the add-to-cart rate for the Thai Electronics eCommerce Market was 7.0-7.5%, while the cart abandonment rate was 71.0-71.5%,. The eCommerce shopping statistics of consumers buying are used to benchmark performance for eCommerce retailers in the market.
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2024Averager Order Value
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