Allegro Company & Revenue
Revenue (GMV)
Global Rank
Conversion Rate
Average Order Value
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The values shown here refer to the retailer's largest online store. Aggregated total figures and values for other stores can be found in our tool.
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Allegro Revenue & Turnover
Allegro Annual Revenue & Growth by Year
Allegro's annual sales on its online store allegro.pl amounted to US$13,058m in 2024. This represents a change of 10-15% from the previous year. Allegro's largest online store is expected to see a growth rate of 0-5% in 2025 compared to 2024, indicating a projected shift in performance.
Annual Revenue (GMV)
Annual Growth Forecast
eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Allegro Monthly Sales & Revenue Development
Retailers follow monthly revenue patterns, which depend on annual events, consumer habits, and economic conditions. In the case of Allegro, revenues in June of 2025 were US$1,126m on its domain allegro.pl. This marks a change in monthly revenues of <0% from May.
Revenue Current Month (GMV)
Growth from Previous Month
Monthly eCommerce Revenue (GMV in Million US$)
Note: This chart is based on the GMV of the online store. Click here to learn more about our methodology and the available drilldown at ECDB.
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Allegro Sales by Country & Market Shares
Allegro's main market is Poland, where its main online store, allegro.pl, generated 96% of revenues in 2024. Allegro engages in markets that support its strategic objectives, whether through domestic focus or cross-border expansion.
Market Shares by Country
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Allegro Revenue Split by Product Categories
Allegro sales by product category provide a deeper look into its income structure. Allegro's most significant category is Hobby & Leisure, which accounts for 24% of total sales in 2024 at its largest online store, allegro.pl. The analysis of sales by category provides a clearer picture of how different segments contribute to overall performance.
Revenue Breakdown by Category
Hobby & Leisure (24%)
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Allegro Marketplace Sales: 1st & 3rd Party GMV
1P vs 3P Revenue/Sales
Allegro's marketplace sales are illustrated by its GMV development. A distinction is made between 1P (first-party) and 3P (third-party) sales, where Allegro either acts as the seller (1P) or distributes products from other sellers (3P). In 2024, Allegro's' 1P sales contributed 1% to total GMV, while the 3P GMV accounted for 99%.
3P Share
3P Share Forecast
20251P/3P Revenue/Sales Split
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Allegro Financial Analysis: Earnings, Net Worth, Profits
Regularly updated figures from Allegro's latest annual report provide us with the company's financial figures that are indicative of its business performance and outlook. In 2023, Allegro's gross profit was US$1,871m, while its operating profit was US$188m.
Gross Profit
Operating Profit
Net Income
2023Earnings per Share
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Allegro Top Stores
Allegro's flagship domain allegro.pl generated revenues of US$13,058m in 2024. Forecasts expect a revenue change of 0-5% in the coming year.
Top Online Stores by Net Sales (in Million US$)
allegro.plIdentify Top Stores with Full Revenue Breakdown
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| Position | Store | 2020 | 2021 | 2022 | 2023 | 2024 | 2025 |
|---|---|---|---|---|---|---|---|
| 1. | allegro.pl Allegro.eu S.A. | 13,058 |
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Allegro Competitor Analysis & Similar Stores
amazon.pl is the closest competitor to Allegro's largest online store allegro.pl, with a similarity score of 97.4% in 2024. erli.pl is another key store with a high similarity score of 95.2%. This competitor analysis provides a concise overview of comparable online stores for market performance benchmarking.
Top Competitors and Similar Stores
allegro.pl
Mainamazon.pl
97.4%erli.pl
95.2%Compare This Retailer With the Right Peers
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Allegro Transaction KPIs: Conversion Rate, Average Order Value
Analyzing transactions on Allegro's largest online store allegro.pl reveals key metrics like conversion rate, average order value, discount rate, and return rate. The store's conversion rate reached 2.5-3.0% in 2024, offering insight into user behavior.
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Average Order Value
Return Rate
Discount Rate
Allegro Payment, Shipping and Shop Software Provider Landscape
Payment and shipping options have a major impact on customer satisfaction. In the case of Allegro, the payment providers Gift card (Other) are available at its largest online store, allegro.pl. Shipping providers, on the other hand, vary significantly depending on the market. Overall, allegro.pl offers Self-collection / Click & collect, InPost and DPD.
Payment Provider
Shipping Provider
Shop Software
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