Online Grocery Industry in Colombia

Top Retailer
RappiRappi
Top Category
Fresh Food
Country
Colombia
Online Share
0-5%

E-Commerce Revenue

US$219m
2025

Growth

20-25%
2025

Growth Forecast

20-25%
25/26

Average Order Value

2025

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Colombian Food E-Commerce: Market Size & GrowthColombian Food E-Commerce: Product CategoriesBiggest Online Retailers in Colombian Food E-CommerceColombian Food E-Commerce Penetration: Online Market ShareColombian Food E-Commerce: Conversion Funnel KPIs

Colombian Food E-Commerce: Market Size & Growth

E-Commerce Revenue by Year & Annual Growth Rate

The Colombian Food E-Commerce Market generated an e-commerce revenue of US$219m in 2025, reflecting an e-commerce growth rate of 20-25% compared to the previous year. Projections for 2026 see the e-commerce market trending toward a change of 20-25%.

Annual Revenue

US$219m
2025

Annual Growth Forecast

20-25%
25/26

E-Commerce Market Size by Annual Revenue (in Million US$)

2023
2024
219
2025
2026
2027

Monthly E-Commerce Revenue & Growth

Online sales are subject to changes throughout a year that are determined by broader consumer habits, cultural preferences, and the general state of the economy. In the Colombian Food E-Commerce Market, monthly revenues in May of 2026 were US$21m. This represents a change of <0% from the previous month.

Revenue Current Month

US$21m
05/26

Growth from Previous Month

<0%
04/26-05/26

Monthly Revenue (in Million US$)

01/2026
02/2026
03/2026
04/2026
21
05/2026

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Colombian Food E-Commerce: Product Categories

In the Colombian Food E-Commerce Market, Fresh Food is the largest category, contributing 51% to the market's total revenue. Among all e-commerce product categories, it holds the leading position in terms of revenue share and consumer demand.

Revenue Breakdown by Category

2025

Fresh Food (51%)

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Biggest Online Retailers in Colombian Food E-Commerce

The largest e-commerce retailer in the Colombian Food E-Commerce Market is Rappi, with an online revenue of US$553m in 2025. Its revenue changed by 10-15% in 2025. Following in second place is Mercado Libre, followed by Amazon in third place.
# 1
RappiRappi
Biggest Category

Grocery

Biggest Country

Colombia

Growth 24/25

10-15%

Revenue 2025 (GMV)

US$553m

# 2
Mercado LibreMercado Libre
Biggest Category

Biggest Country

Growth 24/25

Revenue (GMV)

# 3
AmazonAmazon
Biggest Category

Biggest Country

Growth 24/25

Revenue (GMV)

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Colombian Food E-Commerce Penetration: Online Market Share

The Colombian Food E-Commerce Market reached an online share of 0-5% in 2025. This e-commerce market share measures what percentage of revenues are generated through online channels. The online share is expected to reach 0-5% in 2026.

Online Share

0-5%
2024

Online Share Forecast

0-5%
2026

Online Share/E-Commerce Market Share

2023
2024
0-5%
2025
0-5%
2026
2027

Colombian Food E-Commerce: Conversion Funnel KPIs

In 2025, the add-to-cart rate for the Colombian Food E-Commerce Market was 11.5-12.0%, while the cart abandonment rate was 78.0-78.5%. The e-commerce shopping statistics of consumers buying are used to benchmark performance for e-commerce retailers in the market.
Add-to-Cart Rate
11.5-12.0% 2025
Cart Abandonment Rate
78.0-78.5%
2025

Conversion Rate

2025

Discount Rate

2025

Return Rate

2025

Averager Order Value

2025

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